3 Easy Ways to Grow Your Email List

Women Are Not Opting Out. They Are Opting Up.

Tue, 31 Mar 2026 12:19:29 GMT

Let me be really clear about something. Women are not leaving the workforce because they don't want it bad enough. We are not giving up. We are not shrinking. We want it. We are hungry for it. We just refuse to want it on terms that don't work for our actual lives.

And there is a massive difference between those two things.

The rise of portfolio careers for ambitious women

Forbes recently published an article on the rise of portfolio careers for ambitious women and it stopped me in my tracks. Not because it was new information but because it finally put words to something so many of us have been living quietly for years. Women are leaving traditional employment, building businesses, freelancing, consulting, founding, creating. Not because ambition ran out. Because the structure ran out of room for them.

I know this firsthand. I was laid off two days before I had my first son. Two days. And in that moment I realized something that changed everything for me. A job was never the safe option. When I lost that job I lost 100% of my income overnight. Now when I lose a client I lose one revenue stream. One I can rebuild. That is not the same thing. Not even close.

My husband and I had conversations early on about what our family was actually going to look like. Two people gone 9-5 was never going to work for us. So I built something that could hold all of it. Just over half a decade later I have finished school, grown my agency, and had two babies. A traditional job would never have allowed that.

Women are driven, capable, and ambitious

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I Broke Down Every Instagram Update So You Don't Have To

Tue, 24 Mar 2026 14:48:10 GMT

Keeping up with Instagram sometimes feels like a full time job on top of your actual full time job.

So I did the work for you. Instagram dropped a wave of updates in 2026 and most small business owners have no idea what changed or why it matters. Here's a breakdown of every major update and exactly how to use it to get more clients.

Hashtags Just Got Cut From 30 to 3

Stop stuffing hashtags. Instagram just made the decision for you. Use your 3 strategically: one niche, one location, one content type. This actually levels the playing field because big accounts can no longer keyword-stuff their way to reach.

Reels Now Go Up to 20 Minutes

Instagram is openly competing with YouTube for long-form content. For service businesses this means you can repurpose webinars, client FAQs, or process walkthroughs as Reels. You don't need to go long, but now you can if the content earns it. Think: a day in your process or everything someone needs to know before hiring you.

Your Whole Profile Is Now Being Evaluated (Not Just Your Posts)

Instagram shifted from evaluating individual posts to evaluating your entire profile. Your grid, your bio, your posting cadence — it all sends trust signals now. Stop obsessing over one viral post and start thinking about consistency. In 2026, consistency beats virality.

Saves and Shares Matter More Than Likes Now

If people aren't saving or sharing your content, it's not working. Doesn't matter how many likes it gets. Before you post anything, ask yourself: would someone DM this to a friend? Create content worth screenshotting — checklists, frameworks, hot takes people want to send to someone.

You Can Now Reorder Carousel Slides

Instagram just rolled out the ability to rearrange carousel slides after posting. No more starting over because your hook slide wasn't landing. Swap in a new cover and see if reach improves. For service providers, this also means you can refresh old carousels instead of recreating them from scratch.

Creator Tools Are Now Open to All Public Accounts

Scheduling, trending audio, and the insights dashboard are no longer locked behind a professional account. If you've been putting off setting up your account properly, there's no excuse now. Smaller accounts have the same tools as big ones. Execution is the differentiator.

The Bottom Line

Instagram is rewarding authenticity, consistency, and content that actually gets shared. If your strategy hasn't changed in the last six months, it's already outdated. The good news? Most of your competitors haven't figured this out yet.

Want to hear me break all of this down in detail? Listen to the full episode of The Space Social Podcast wherever you get your podcasts.

How We Built a Standout Westchester Real Estate Brand Online

Mon, 21 Jul 2025 13:51:07 GMT

Since 2022, I’ve had the pleasure of being the social media manager and strategist behind the scenes of Jess Watts Real Estate—and what a ride it’s been.

When we first started, Jess had a vision: to make real estate in Westchester feel more personal, more local, and more real. She already had the expertise and the hustle, but she needed a consistent, recognizable online presence to match.

Together, we’ve grown that presence over 10x, transforming her brand into one that’s not only visible but memorable.

Here’s what we did—and how you can apply it to your own brand:

Built a Strong, Cohesive Identity

We started by defining Jess’s unique brand voice: grounded, relatable, confident, and community-focused. From her logo and color palette to her captions and videos, everything speaks the same language. Consistency is what builds trust.

Showed Up Where Her Audience Lives

Instagram was our first major focus. We optimized her bio, refined her grid, and started posting content that wasn’t just pretty—but valuable. From market updates to behind-the-scenes stories, Jess became the local expert with heart.

Our goal was to grow her Instagram follower count steadily and sustainably— by 2–5% each month , and 5–10% every 90 days . That kind of growth may not sound flashy, but it’s real, organic, and rooted in building a loyal, local audience who actually engages.

Added a YouTube Channel

Video is king, especially in real estate. So, we launched a YouTube channel to give deeper insights into the buying and selling process, Westchester neighborhoods, and Jess’s expertise. It’s helped her build credibility, drive traffic, and connect with people beyond Instagram.

Leaned into Personal Content

People don’t just want to know what you do—they want to know you. Jess shares moments from her life, her family, her day-to-day as an agent, and that authenticity is what makes her content binge-worthy and shareable.

Stayed Consistent & Played the Long Game

We didn’t go viral overnight—but we stayed consistent . And that’s why today, Jess regularly gets recognized in public because of her social media. That’s not luck—it’s strategy, time, and showing up every week for nearly three years.

The Results

10x growth in Instagram followers
Consistent engagement from real buyers and sellers
Brand recognition across Westchester
Increased lead generation from social media
A content ecosystem that works across platforms

Final Thoughts

Building a standout brand doesn’t happen by accident—it’s about intention, strategy, and showing up. Working with Jess has proven that when you combine professional storytelling with real-life value, people notice.

If you’re a local business or agent trying to grow your brand online, this is your sign: start posting with purpose. And if you’re looking for someone to help you build a content strategy that actually works—I’ve got you.

Let’s chat.

Why Trust, Not Tactics, Drives Sales in 2025

Tue, 29 Apr 2025 17:04:50 GMT

Hard Selling Is Dead. Here's What Works Now.

Hard selling isn't working like it used to.

Posting a link and expecting someone to buy right away? That's hard selling.

And in today's market, it rarely works.

People are more cautious with their money. They're not impulse buying from strangers anymore.

If you're showing up consistently but the leads aren't coming in, it might not be what you're offering—it's how you're selling it.

The New Path to Conversion: Relationship First, Sale Second

As a Las Vegas content creator and social media manager specializing in small businesses, I've watched this transformation happen in real-time. The businesses thriving in 2025 aren't the ones with the most aggressive sales tactics—they're the ones building genuine connections with their audience.

Soft selling and long-form content let you build real relationships. They open up conversations, show your audience who you are, and create trust.

Trust is what drives sales now. ��

Why Las Vegas Businesses Need This Approach More Than Ever

In a city known for flash and dazzle, authentic connection stands out. Las Vegas small businesses face unique challenges:

Tourism fluctuations affecting customer base
High competition in nearly every sector
Customer skepticism from past experiences with tourist traps
The need to build both local loyalty and visitor interest

This environment makes relationship marketing not just preferable but essential for sustainable growth.

The ROI of Working with a Lead Generation Social Media Manager

When you partner with a specialized social media manager focused on lead generation (like me at The Space Social), you're not just paying for pretty posts—you're investing in a systematic approach to building your business.

The return on investment comes in multiple forms:

Qualified leads who already trust you before the first conversation
Higher conversion rates because prospects understand your value
Longer client retention built on relationship, not just transaction
More referrals from genuinely satisfied customers
Reduced marketing costs as your organic reach grows

My clients see a return on their investment within the first 3-6 months—not because I'm pushing sales harder, but because I'm helping them build relationships more effectively.

What a Trust-Based Approach Looks Like in Practice

When working with small businesses across Las Vegas, I implement strategies like:

Value-first content that solves real problems before asking for anything in return
Authentic storytelling that connects your business journey with customer needs
Community building through conversation-starting questions and genuine engagement
Strategic soft selling that guides interested prospects naturally toward offers
Consistent presence that builds familiarity and comfort

Is Your Social Media Ready for the Relationship Era?

Take a quick assessment:

Do your posts invite conversation or just push products?
Are you sharing the humans behind your business?
Does your content address customer pain points directly?
Are you building value before requesting the sale?
Do prospects feel they know you before they contact you?

If you answered "no" to any of these questions, your social strategy may be stuck in the hard-sell past.

Ready to Transform Your Approach?

If you're ready to stop hard selling and start converting followers into loyal clients, The Space Social is here to help. As your Las Vegas content creator and social media manager, I focus specifically on creating systems that generate qualified leads without the aggressive tactics that turn today's consumers away.

Let's build a social presence that attracts rather than interrupts—one that makes prospects feel understood rather than targeted.

Your business deserves clients who choose you because they trust you, not because they were pressured into a decision.

The Evolution of Soft Selling in 2025: 9 Key Trends Reshaping Sales

Mon, 13 Jan 2025 21:04:41 GMT

In today's rapidly evolving sales landscape, the art of soft selling has undergone a dramatic transformation. Gone are the days of pushy tactics and aggressive pitches. Instead, we're witnessing a renaissance in relationship-based selling that leverages technology while maintaining genuine human connection. Here are the nine key trends that are reshaping soft selling in 2025.

Authenticity

The most significant shift in soft selling has been the emergence of authenticity as the cornerstone of sales success. Today's top performers aren't just being gentle wi th their sales tactics; they're building their entire personal brand around genuine ex pertise and transparent value delivery. This approach resonates deeply with modern buyers who can easily spot manufactured sincerity.

Education-Before-Transaction: The New Standard

The most successful sales professionals have embraced their role as educators first and sellers second. By creating valuable content and sharing meaningful insights, they help prospects solve problems before any sales conversation begins. This approach builds credibility and trust, making the eventual sales discussion feel like a natural progression rather than a pitch.

The Power of Community-Based Selling

Building and nurturing professional communities has emerged as a game-changing soft selling technique. By creating spaces where like-minded professionals can connect and share challenges, sales teams generate organic opportunities for solution-focused discussions. These communities become invaluable resources for both prospects and existing customers.

Solution Storytelling: Beyond Case Studies

Traditional case studies have given way to something more powerful: solution storytelling. Instead of presenting dry metrics and testimonials, successful soft sellers craft compelling narratives that help prospects envision their own transformation journey. These stories resonate on an emotional level while demonstrating practical value.

Digital Body Language

In our increasingly virtual sales environment, understanding digital body language has become crucial. The ability to interpret and respond to subtle online behavioral cues helps salespeople maintain the perfect balance between being helpful and being pushy. This skill has become as important as traditional face-to-face communication.

Radical Transparency as a Competitive Edge

Trust-building through unprecedented transparency has emerged as a powerful differentiator. Forward-thinking sales professionals openly discuss pricing, acknowledge product limitations, and even recommend competitor solutions when appropriate. This honesty builds deep trust and often leads to stronger, longer-lasting client relationships.

Measuring the "Help First" Mentality

Companies are now quantifying the value of relationship building. Modern sales teams are evaluated not just on closes, but on the tangible value they provide during the pre-sale phase. This shift in metrics has transformed how salespeople approach prospect relationships, encouraging genuine long-term relationship building over quick wins.

Sophisticated Multi-Channel Relationship Nurturing

Today's effective soft selling requires maintaining a consistent, helpful presence across various platforms while avoiding overwhelming prospects. Success lies in striking the right balance: being available and helpful without appearing to stalk potential clients across social media and other channels.

Empathy-Driven Qualification

The traditional qualifying checklist has been replaced by deeper, more meaningful conversations about prospects' challenges, fears, and aspirations. This empathy-driven approach not only helps identify genuine fit but also builds stronger connections that lead to more successful long-term partnerships.

Looking Ahead

As we continue through 2025, these trends in soft selling are likely to evolve further. The key to success will be maintaining the delicate balance between leveraging new technologies and preserving the human element that makes soft selling effective. Sales professionals who can master this balance while staying true to the principles of authentic value delivery will find themselves ahead of the curve.

In today's market, the most successful soft sellers aren't just selling products or services – they're building relationships, solving problems, and creating value at every step of the buyer's journey. Embracing these trends and adapting them to your unique context, you can transform your sales approach and achieve better results while building stronger, more meaningful client relationships.

The Signs You're Working with a Social Media Strategist

Wed, 08 Jan 2025 22:36:39 GMT

You might not tell anyone you're wor king with a social media strategist... but there will be signs. While your competition is still trying to figure out their next post, you're already three steps ahead. Here's what happens when you invest in strategy:

Sign #1: One Day Turns into Months of Content

Remember those frantic mornings trying to figure out what to post? Gone. A strategist knows how to turn one content day int o months of strategic, purposeful posts. You're not just creating content - you're building a content library that works for you.

Sign #2: Your Content Works Double-Time

Those Instagram Stories? They're now bringing in leads from Facebook while you sleep. Cross-posting isn't just about being on multiple platforms - it's about reaching the right audience where they actually spend time.

Sign #3: Content Multiplication Magic

What used to be one post now transforms into five different pieces of content. A single photoshoot becomes a carousel, a Reel, a Story highlight, and more. That's the power of strategic planning.

Sign #4: Engagement That Actually Matters

Gone are the days of random likes from bots. Your engagement starts coming from people who actually want what you're offering. Why? Because your content is strategically designed to attract your ideal audience.

Sign #5: The End of "What Should I Post?"

Perhaps the biggest sign: that nagging question of "what should I post today?" disappears. You have a clear strategy, a full content calendar, and a plan that actually works for your business.

The Real Difference

Working with a strategist isn't just about posting more consistently or looking more professional (though that happens too). It's about getting ahead while others are still figuring out the basics.

Ready to see these signs in your own business? Let's chat about your month of strategy.

Want to get started? Here's what a strategy session includes:

Content planning and calendar development
Platform-specific strategies
Engagement techniques that actually work
Content repurposing blueprints
Clear action steps for implementation

Book your month of social media strategy and start showing these signs in your own business.

Canvas Rebel Feature of Jordan Crump

Mon, 11 Mar 2024 16:52:57 GMT

Read the original article from Cavnas Rebel here.

We’re excited to introduce you to the always interesting and insightful Jordan Crump. We hope you’ll enjoy our conversation with Jordan below.

Alright, Jordan thanks for taking the time to share your stories and insights with us today. Let’s start big picture – what are some of biggest trends you are seeing in your industry?

There are new opportunities through AI, reminiscent of the .com boom. Embracing AI in your business can unlock efficiencies, streamline tasks, and income.

One exciting opportunity is Manychat, a third-party platform through Meta, enabling the creation of a flow sequence. Manychat is an AI chatbot. This feature prompts viewers to comment with a word or phrase on your Instagram/Facebook story, post, or reel. Once they do, they automatically receive a link and message, predetermined by you, in their DM’s.

Buyer behavior has evolved over the last four years. With attention spans shorter than ever—thanks to platforms like TikTok—consumers no longer rush to the ‘link in bio’ as they once did. Instead, they prefer direct links sent to their DMs for immediate access.

Meta’s Instagram algorithm favors posts integrating Manychat, as it not only operates through Meta but also encourages increased engagement on your posts.

In Q4 last year, a client and I promoted her $49 guide through Instagram reels. We invited viewers to comment the name of the digital product, then set up a flow sequence to DM them the link and express our thanks for their interest. This approach generated over $12,000 in sales in just three months, creating a new revenue stream.

Jordan, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

My name is Jordan Crump, and I am the founder of The Space Social, a social media management agency based in Las Vegas. The inception of The Space Social came at a critical time in my life. Days after experiencing significant personal and professional upheaval, a layoff and emergency C-section, I decided to exit the corporate world.

The Space Social is dedicated to enhancing our clients’ online presence through strategic social media management. We serve a diverse clientele across California, Washington, and New York, offering strategic insight to meet their digital marketing needs. Our services are designed to keep our clients at the forefront of their industry online.

Our commitment to social media solutions is what we are known for.

Looking back, are there any resources you wish you knew about earlier in your creative journey?

There is a podcast for everyone and everything, and it is a free resource. I love to listen to a business or marketing podcast from professionals that I admire.

We’d love to hear the story of how you built up your social media audience?

I love using Instagram stories to create a loyal audience. I lost 70lbs in front of my audience. I posted what I call, “Hot Girl Walk”, every single morning on my Instagram story. I was going on a walk every morning and documenting my thoughts and experiences, while bettering my health in front of my audience.

I was consistent in sharing this experience which showed my audience that I would be consistent as a social media manager. I have inspired many other people on the internet who tag me in their hot girl walks. I even had a video on TikTok go viral talking about my hot girl walks, and it still is getting numbers to this day.

Being yourself online is what works. Sharing parts of your routine that make you, YOU, online creates a loyal audience. Being consistent keeps people coming back.

Contact Info:

Website: www.the-spacesocial.com

Instagram: https://www.instagram.com/thespacesocial/

Linkedin: https://www.linkedin.com/in/jordancrump111/

Transforming Instagram Stories into Leads

Mon, 04 Mar 2024 18:34:52 GMT

Every scroll, like, and view can signify interest, Instagram stories emerge as a potent tool for identifying and nurturing warm leads. Those who consistently engage with your stories aren't just passive observers; they are potential clients intrigued by what you have to offer. Embracing specific strategies for your Instagram stories can significantly alter your engagement rates and conversion paths. Let's dive into these strategies and explore how they can elevate your online presence and business growth.

The Art of Soft Selling on Instagram Stories

Soft selling is an approach that eschews aggressive sales pitches in favor of initiating conversations and building relation ships. For me and my clients, it's the cornerstone of our strategy on Instagram. This method is beautifully straightforward: share glimpses of your day-to-day activities or your work-in-progress. This not only humanizes your brand but also opens the door for potential clients to reach out directly. Imagine posting about a project you're excited about, only to have DMs pour in with inquiries and collaboration offers. It's soft selling in action—engaging, effective, and personal.

Embrace Repetition: Building Your Online Reputation

One of the fears many content creators have is becoming repetitive. However, repetition is not just beneficial; it's necessary. By regularly sharing what you do, you're reinforcing your brand identity and value proposition. This constant reminder helps you stay top-of-mind with your audience, making it easier for them to recall and choose you when they need your services. So, never shy away from repeating your core messages and offerings—it's how you build a reputation online.

Leveraging Social Proof through Stories

Social proof is a powerful persuasion tool, and Instagram stories offer the perfect platform to showcase it. Sharing client success stories or testimonials not only adds credibility to your work but also boosts confidence among potential clients. A simple screenshot of a positive message or a brief video sharing a client's success can go a long way. Pair it with a useful tip, and you've got engaging content that highlights your effectiveness and expertise.

A More Focused Approach: Why Less Is More

In my journey to refine my Instagram strategy, I've learned the value of restraint. Instead of cluttering my stories with feed posts or reels, I now treat stories as an exclusive behind-the-scenes look into my life and business. This approach not only declutters my stories but also makes them more engaging. Viewers looking for deeper insights into my brand don't have to sift through repetitive content. This selective sharing has not only streamlined my content but also significantly increased my story views.

Personalization and Testing: The Keys to Succe ss

Not every strategy will resonate with every brand or audience, and that's okay. The key is to take what aligns with your brand ethos and experiment with it. Keep what works, and don't hesitate to discard what doesn't. Continuously testing different approaches will help you understand your audience better and tailor your content to meet their preferences and needs.

Conclusion

Instagram stories are more than just fleeting moments; they're opportunities to connect, engage, a nd convert your most engaged followers into loyal clients. By implementing these strategies, you can transform your stories into a dynamic platform for soft selling, reputation building, and social proofing.

Remember, the goal is to invite your audience into your world, making them feel connected and invested in your journey and success. Embrace the process, test various strategies, and watch as your Instagram stories become a key component of your digital marketing arsenal.

Email Authentication for Small Businesses

Wed, 07 Feb 2024 04:05:03 GMT

Welcome to the digital landscape, where email isn't just a means of communication but a cornerstone of your brand's online presence. As we navigate the complexities of the internet, one aspect stands out as crucial for any email marketer: Email Authentication.

This technical necessity is key to ensuring your messages land where they're supposed to - in your audience's inboxes. In this blog, we'll delve into why email authentication is essential, especially in light of recent changes by major email providers.

Whether you're an experienced marketer or just starting, understanding and implementing this feature is vital for the effectiveness of your email campaigns. Let’s get into the details and ensure your emails get the visibility they deserve.

Why Email Authentication Matters

"Major email services like Gmail and Yahoo have upped their game. Starting February 2024, they're tightening their rules. If you're sending over 5,000 emails within 24 hours to these addresses, you'll need a custom authentication and a published Domain-based Message Authentication, Reporting & Conformance (DMARC). Why? It's simple - to avoid your emails being bounced." - Mailchimp

Breaking It Down

In layman's terms, this means setting up a system that tells your recipient's internet service provider, "Hey, I'm the real deal." It's like a VIP pass for your emails, helping them land right in the inbox, not lost in the void of the internet.

My Personal Experience

I host my newsletters on Mailchimp, and guess what? They prompted me to authenticate my domain as soon as I logged in. It was a breeze – just a quick 5-minute form and a short wait of an hour for GoDaddy to give me the green light.

The Big Win for You

What does this mean for you? Higher deliverability. When your emails are authenticated, they're more likely to reach your audience. And that's what we all want, right?

A Little Extra

Before I sign off, don't forget to check out this week’s episode of The Space Social Podcast. I’m chatting with my dear friend, Lily Fischer, and it’s an episode you won’t want to miss.

Stay Connected!

Listen to the most recent episode of The Space Social Podcast Here.

It's time to create your business Email List

brandnewdesignconsulting@gmail.com (Madison Goade) — Fri, 07 Apr 2023 23:02:20 GMT

It’s time you become a HUGE fan of an email list- and let me tell you why! First, email is such an intimate place to really connect with your audience. It’s one of the best places to nurture warm leads and make lasting relationships with clients who really want to work with you. Plus, it’s a powerhouse place to write content you can use over and over again- in captions, blog posts, reels ideas, and make your content all super streamlined + super connected. It’s also an amazing way to connect directly with your audience. No algorithms or hopes that they see it- just you and their inbox. A quality email list is SO powerful as you’re running your business. They give you an inner circle when you’re launching something new or running a sale or even for market research.

Okay, I hear you, “But I don’t wanna flood people’s inboxes Jordan!

Don’t they hear enough from me?” And lemme just say- no. No they don’t. People want to hear about your services, your journey, your business. You want a mailing list of people who WANT what you’re putting out- and can’t get enough of it.

An email list is the perfect place to dive into exactly the things you’re most passionate about- whether it’s tips against burnout, new vegan recipes, or your latest wedding. These passions become valuable content to your audience and it can make your business so much deeper and far-reaching.

So how do you get started with an email list?

For the nuts and bolts, I know there’s so many good email services out there. A lot of clients use MailChimp, but there’s also FloDesk and the services that might come built-in to your website provider. Squarespace and Wix both have something like for an extra fee.

I recommend just starting with one email a month. Make it super simple. Slowly work your way up to however many feel right for you and your market. Some of my clients like to do it twice a week or weekly, and some even do it two or three times a week. It totally depends on your content, your audience and what you feel comfortable with (but, again, let’s NOT make this decision while thinking people just “don’t want to hear from you.”)

And the biggest step is starting and/or growing your email list- a quality freebie.

A freebie is one of the major ways you get somebody to click “subcsribe.” Obviously they don’t have to stay subscribed, but a freebie is a great way to catch their interest and get that relationship going. And the best freebies are the ones where they don’t even think twice before typing in their email.

What makes a great freebie?

It is results-driven and easily clickable. What do I mean by that? I mean that your freebie should give someone a super easy win. Teach them something really valuable, share a short recommendation, or use something that always seems to give your clients an “Aha!” moment. You can even pull from a digital product you already sell- but just make a bite-sized version!
Keep it short and sweet. Freebies don’t need to be super long or detailed- they really are just a high-quality nugget of information.
Put yourself in there! Add a photo of you, talk a bit about your services, and make sure that they associate the freebie with YOU. Have a page of your freebie connecting yourself to the content.
Share about it! You can make the best freebie ever- but if you never talk about it, what good is it? Talk about it in your stories, make ads for it, and make it something you can share about over and over again. I set a goal of sharing about my freebie once a week on my Instagram stories.

Freebies can easily be evergreen content that you can pull from again and again, or something more seasonal or topical- whatever works for you! But I love having an evergreen freebie that people will always find valuable and never really becomes outdated.

If all this is sounding too much, you can easily outsource your email marketing or your freebie- especially if you know you’re going to have a big audience.

Now, I love my freebie, but when I first started my e-mail list- I kicked it off by just promising people my insights as a long-time social media manager. I teased that I was going to share how I grew social media accounts and insider info they won’t hear anywhere else- and that’s exactly what they got! And it totally worked. I outsourced some of the work, and together I got over 4,000 impressions when I started up my list.

So, you can also market your email list as somewhere to get info you won’t share anywhere else, or at least in that much detail. Your list can become your inner circle that hears your most valuable tips or detailed insights, while your social media just gets a sample of what you know.

Whether or not you have an e-mail list already (or maybe started it but then it fizzled out) - I highly recommend getting back into it. It’s such a powerful and intimate way to really engage with your audience, and get them to engage with you. I promise you, it’s a great investment in you and your business.

Listen to the podcast version of this blog here.

You want to skyrocket your social media? I want to do it for you.

Influencer Marketing with Jaiden Robinson

Mon, 20 Mar 2023 21:20:09 GMT

Today we are talking about all things influencer marketing! I am joined by one of my business besties Jaiden Robinson, who is also a social media manager but specializes more with influencer marketing. I wanted to dive into this topic more with Jaiden as I know influencer marketing is a real hot topic right now and a lot of businesses are curious what's the best way in, what's the best way to go about it, and how influencer marketing can work for them. So, I asked Jaiden some questions that I hope help you figure out if influencer marketing is the best move for you!

To start off, we want to clarify that influencer marketing has lots of different categories to it. There's paid influencer marketing, trade or exchange programs, affiliate programs, PR programs, ambassador programs, and user-generated content creators. These all are somewhat similar but different in how exactly they work and what the relationship between the business and the influencer is.

A lot of what we focus on is user-generated content. So what is user-generated content?

User-generated content is especially helpful for a product-based company. In fact, Jaiden would argue it's absolutely vital. Especially in the age of Amazon, we all want reviews or proof that something works before we’re willing to buy it. And user-generated content is how we make that happen.

User-generated content influencing is when you pay people for user-generated content. So someone will take your product and take photos or videos of it where it looks very organic and very natural. Where it looks like you or I could have created it, but it's very intentional and done by someone who knows what they're doing. The whole goal is to make it look authentic, relatable and like your friend is trying to show you something, as opposed to feeling more like an ad.

What is the difference between paid versus trade influencer marketing?

So, in paid influencer marketing you're just straight up paying an influencer to make an ad about your content. It's a good system if you want more control over the process, or you want to make sure that they actually make an ad.

The downsides to paid influencing is that it might not always convert very well, people might be aware that it's paid, it can feel inauthentic, or it may not really be aligned.

You need to pick your influencers really carefully, because if you pick someone that doesn't align with your brand or vice versa, it can be a huge waste of money and not convert at all. And this is true on the influencer side too, if a brand reaches out to you but they do not feel aligned, it can be a huge hit to your credibility with your audience and just your integrity in general. So it can be hard to turn on a check, but integrity is never worth less than money in our opinion. Integrity and intentionality are the big names of the game here.

Now trade influencer marketing is when you gift your product in exchange for some sort of publicity. It could be a TikTok, reel, or just some sort of post about your product. In these cases, you're more hoping that they post something rather than asking them directly to share.

This can be a good move so that influencer content feels more organic, less forced, and can potentially have a higher conversion rate. This is the main form of influencer marketing that Jaiden works in.

How does somebody get started with influencer marketing?

As a business or influencer, agencies can be one of your biggest foot into the influencer market. Whether you are a business or influencer, Jaiden's biggest advice is to do your research. Look into their business model, always ask a lot of questions, and see what really feels best for you.

Influencer marketing is all about human connection and really trying to connect with your audience and making things feel trustworthy and organic. You always want to make sure that an agency is truly serving people, and that their business model aligns with your brand and your vibe.

On the business owner side of things, if what you're really looking for is more brand awareness, the first thing you could do is just reach out to your network. Sometimes the best microinfluencers are in your own backyard. So reach out to your network, ask people who they could refer you to or who might be a good fit for you and this might be a great move especially if you're working with a small budget or just starting out.

If you want to go to the agency route, again just make sure to research and be intentional about the sales funnel you're trying to build.

If you're trying to use influencer marketing to build more brand awareness, you can be more chill about how many products you give out, or how deeply an influencer aligns with you, but if you're looking for a high conversion rate, you really need to do research to see how much the influencers following aligns with yours. There should be a lot of overlap so that your money isn’t wasted.

What are some good questions to ask an agency or to double-check in a contract?

Some starting questions:

Do you have licensing rights to whatever content is created?
Is every influencer required to post if they are given a product?
What happens if somebody doesn't post?
Do you get to approve a post before it gets published?

These are not all the questions you should ask, but it's a good starting point and shows you some of the keywords that you should be thinking about as you're doing research and asking questions of your agencies or as you're trying to set up an influencer marketing program.

Always expect things to be way more hands on it first before they transition to being more hands off as you build trust. This form of marketing really takes time, but it can pay off a lot if you put in the effort.

What do you think about the deinfluencing trend?

Really the deinfluencing trend is just the same thing with a different name. And it all comes from this want to be real, we want real people, we want real content, and we want things to feel authentic. It's a lot of why microinfluencers have gotten so much bigger and more profitable because it feels way more trustworthy and we get to have a much deeper connection. People don't want big influencers as much anymore, we want people that feel relatable and that we can trust.

We don't want to be influenced by people who aren't actually using the products, or don't seem like us at all. You don't have time for that BS.

What are some of the biggest mistakes you can make in influencer marketing?

The biggest thing Jaiden says is not doing your research. Again, research is king. Do not jump in without thinking, you have to be intentional.

The next biggest mistake is that people do not look at contracts or fine print enough. It's a big expense to use influencers so you need to know the details of what's going on.

How do you get the best results with influencer marketing?

Jaiden's best advice is to put a lot of thought into who your influencers are, but chill out when it comes to creative control over what they create.

It matters way way more who your influencer is, who their audience is, and if their brand really aligns with yours, then the exact details of what your user-generated content looks like.

Let influencers create the content they want to create, because they know their audience better than you. Period.

If you ask an influencer to make something that feels totally off brand for them, it is not going to convert and is not going to be effective. So trust them to know their audience and the kind of content that works best for them.

What should you expect if you reach out to an influencer via dm?

For trade collaborations, the industry standard is 70% participation. As in 70% of influencers reached out to will post something about the product that you gave them.

Should you only go through an agency or hire someone to look for influencers?

You could definitely look for influencers in-house. There's also agencies that are more hands-off and may just give you a list of influencers in your industry for you to go through yourself. It’s something that you could totally outsource or keep in-house.

But either way, know that getting into influencer marketing is time-consuming and will definitely spend a lot of time up front. It will chill out and settle in with time, but it takes time to set this up and make it something that's really effective and actually works for your business.

Plan to work on building your influencer marketing program for at least 6 to 9 months before people start posting for you. You need to be intentional and handcrafted with this process. Quick results aren't the way to partner with influencers.

Building an effective ambassador or influencer program takes a long time to set up but it can become a long-term relationship that leads to so much conversion and totally transforms your business.

If you build a great PR package and build up this side of your marketing, it can create a long-term relationship that leads influencers and the influenced down your sales funnel with a lot of trust and a high return on investment.

How do you do a good PR package?

The answer here is not to be as bougie as possible. You really need to make it personalized, or just at least fun for the influencer to open.

A great example would be if you're a wine brand, you could send a PR box with two gorgeous wine glasses and a charcuterie board. You've basically already given them the props for the perfect kind of content with your wine, and the gift feels really genuine. It quickly inspires them to maybe have a wine and cheese night with their friends, and share about it on their socials. So boom, you gave them the props, you gave them the idea, and now you have amazing user-generated content exactly how you wanted it.

Personalization could be as easy as adding a name to the box, adding a small card, or just adding gifts to the box that fit with your brand and fuel personalized and fun for the influencer.

Influencer marketing is really all the rage right now. It is a super great way to build trust, increase brand awareness, and build your sales funnel using other people's audiences. It definitely takes work, intentionality, and time but it can pay off a lot for a very long time once you set it up.

Huge shout out to Jaiden Robinson for her insight today . Jaiden Robinson is a baddie like me who's running her own business after 6 years in corporate. She decided to follow the feminine urge to create and wanted to do more of what she wanted to and less of what she didn't want to.

Listen to the podcast episode here!

What does AI mean for your business w Maddy Aucoin

brandnewdesignconsulting@gmail.com (Madison Goade) — Thu, 16 Mar 2023 13:41:57 GMT

For this podcast I’m joined with my fave copywriter, Maddy Aucoin to talk about AI and how it’s impacting our businesses and marketing strategies. Maddy’s big focus is human-first, ethical copywriting that genuinely connects with you and feels human.

We’re both diving into AI today- what it means for you, your business, your marketing, and your service provider needs.

Both Maddy and I are not full-blown “AI is evil” people. We both deeply believe that you need to lean into the change and lean into how technology is evolving. Things ar e always changing and it's not necessarily bad, but we need to know the facts. So that's why we wanted to come together, do our research, and as a social media manager and a copywriter give you our best tips and thoughts on using Ai in your marketing.

How can you use AI in your business?

AI really levels the playing field as far as who has access to quickly done marketing content. We definitely think that AI can make content creation more accessible when you can't hire those services out, but it can't fully replace a service provider. but, it can be a great starting point!

Both Maddy and I use AI as a starting point for some of our projects! Maddy uses AI to help her come up with blog titles, and I use AI to help me create the outlines for my blogs. We'd never straight copy and paste what AI gives us, but it can be a great place to start to get ideas, see what's already on the internet, or just have something to go off of.

CopyAI seems to be the main thing for blog posts, where ChatGBT is largely for social media. We both agree that we would never use AI for captions- it just doesn't convert well and it doesn't really connect to your audience.

A big thing about using AI in your business is that you need to fact check it. Most of the main AIs right now explicitly tell you that they only pull data from before 2021, and that's a huge oversight. There's so much that's changed in so many industries just in the last two years, so you need to double check if what the AI gives you is actually accurate and actually the tone of voice, energy, and words that you want to use.

Don't trust AI to get things perfect! But AI can be a really great way to generate some ideas and give yourself a starting point. especially if you can't afford a service provider like a copywriter or social media manager, and you just need some ideas to get you started.

Will AI replace a service provider?

Put simply, no. And the biggest reason is that AI cannot give you a strategy. A copywriter, social media manager, or a web designer can actually give you a strategy to your content and help you figure out not only what to post but why and how to create it. And an AI can't do that.

An AI can't have a monthly meeting with you, or take revisions, or come up with a new idea based on your feedback. Even if you can tweak ai, it can't give you a strategy behind the content that it's giving you.

And strategy is everything.

Strategy is what makes you stand out, connect with your audience, and actually create content that you really love and reflects you. If you're just going to use AI, it's really likely that you might just be saying something that several other people in your industry already are, and that's not going to help you stand out or connect with your audience. And it's not going to be personalized to you.

AI can be great for ideas, but it's not great for personalized strategy that connects with your specific audience.

Plus, if you're seeing AI as a big time saver, that might not really be true if you already have a service provider. because like we've said you need to double check AI, whereas a service provider will already be using their biggest creativity and their expertise to make sure that your content is top quality.

You're always going to have to quality check, fact check and vibe check anything that comes out of an AI generator.

If you currently can't afford a service provider and just want to have something to help you get started, AI can be a great resource for you. But it isn't going to fully replace the service provider and we both recommend finding a social media manager, a copywriter and other content creators to help you as your business grows.

What are the issues with using AI in your marketing?

But we both think AI can be great for marketing ideas, AI is not fully to be trusted. First off, it can give you really repetitive messaging, which just ain't it. It also can't hope to fully replicate your style and your voice. So if you're trying to have a really set brand voice, AI cannot replicate that and isn't going to give you that voice that really connects with your audience.

But getting into the ethical stuff, AI can dive into the murky waters of plagiarism so quickly. Since it's just pulling from the internet, you really don't know if what you're getting is factually accurate, fully relevant to 2023, and beyond that, you don't know if you're just straight up stealing somebody else's content. And that's not okay.

Neither Maddy or I would feel comfortable at all turning over a piece of fully AI-written content to our clients, because we can't ethically say that we created it, and we also have no idea if it's not just straight-up plagiarism. Which is something that we are both deeply against and know is extremely wrong, especially in the marketing and content creation space.

Yours and other people's intellectual property is extremely important to respect. And AI doesn't promise to do that. AI can't promise that it didn't just steal all of its content from somebody else's blog post, and that's not something that we can ethically stand by.

How does AI impact my SEO?

So Maddy did some deep diving into this, and she found that how Google ranks your content is partly off of keywords, but is largely based on the quality and expertise of your content. It's looking for the relevance, quality, expertise, and trustworthiness of your content. These are all things that AI can kind of mess up for you. In fact, Google can know and see that you're using AI to create content, which encourages it to rank your content lower and not see it as high quality.

If you're looking to use AI to increase your SEO with blog posts and your copy, it might not really be the best choice for you. AI might actually be holding you back from ranking better than just investing in a quality service provider, or spending the time and energy yourself to come up with personalized, quality content that represents your true brand voice and actually connects with your audience.

Both Maddy and I aren’t anti-technology. Not in the slightest. We know that you need to pivot, need to grow, and need to lean into the change.

I am so excited for how AI is going to maybe increase our conversation about quality content, how ethical content is, and encourage us to pour more into our content and our words so they truly connect to people and actually stand out.

This is a really important time in marketing to stand out and be fully yourself. We can't afford to blend in or sound like anyone else, there's just too many people. And our bullshit radars are so high right now. Everyone’s is. So don't give your audience bullshit. You need to be giving them quality content that really reflects you and shows your personality, trustworthiness and expertise.

You can totally use AI to give you ideas, help you get a starting off point, or just get something rolling when you feel like you're hitting a wall. There's nothing wrong with using it to come up with ideas for a blog title, give you a blog outline, or just give you some ideas of where you want to start. But the key word is start. We do not recommend copy and pasting and just sending out whatever AI gives you. Instead, we highly recommend using AI as a jumping off point, and actively checking and adding quality to any AI-generated content so that it actually ranks, connects, and, honestly, matters to your audience.

Listen to The Space Social Podcast HERE.

How to Book More Inquiries With Instagram in 2023

Mon, 06 Mar 2023 17:04:43 GMT

In 2023, I’ve had more inquiries in the last 7-8 weeks than I did in ALL of 2022! It’s been a bit of a surprise to me too, but after feeling that success I wanted to share some simple, simple ways to increase your inquiries in 2023.

These tips are all so, so simple. I feel like in marketing we overcomplicate things way too much and it just isn’t necessary. Just being intentional and doing simple tricks can get you so far!

So here’s 5 things I did to get more inquiries in 2023:

I shared more links to work with me!

I told you these were simple. I gave my audience easy, accessible ways to work with me but literally just posting a link to my services in my stories more often. Every time I shared it, the button clicks just went up- and this tip has worked for both me AND my clients!

Give your warm leads more chan ces to work with you- and make it easy for them to get in touch! Your Instagram followers are already warm leads following you, so give them something to easily click and get started with you!

I focused on my Instagram SEO

Don’t make things more fancy then they need to be- a quick way I got more followers is adding “Social Media Manager” to my Instagram name. Not strategist, or any other fancy word- but exactly what people most know me as and are more likely to be looking up on their phones. I’ve had people find me just through an Instagram search this way! Whatever your general job title is, put that in your Instagram name!

Instagram is becoming so much more of a search platform these days so use that to your advantage!

Another great tip here is adding alt text to your posts. Simply go to advanced settings whenever you post, go to alt text, and plug in some seo-friend ly keywords to describe your post. It’s just another way to make you more findable!

I didn’t niche down too much

Look, I love brand storytelling and I loved talking about it, but six months of it? Never again. I got so burned out from trying to niche down way too hard and I wanted to serve my followers in more ways than that. Mix up your content, share what really matters to you, and don’t feel like you can only talk about one or two things!

I really enjoy doing what I do for my clients, so I learned I don’t need to mega niche down to find people I love working with. So, I’ve been chatting mor e about things I wanted to educate people on and help you make better business decisions- and I think I’ve connected with more people because of that!

I prioritized reels over carousels or classic posts

Reels were so, so much more effective in getting a bigger audience and bringing more eyes to my content. I always help my clients get into reels and I never want any of them to fall behind what Instagram is pushing.

I suggest doing much more reels because it’s always super nurturing and helpful to generate more leads, get people interested, and serve your following while also sharing more broadly.

(Also, if you ever wanna stay up to da te on what Instagram is up to, follow their CEO! Adam Mosseri or the creators page are great follows to get credible news about Instagram.)

I followed up with clients that didn’t move forward in 2022

Sometimes it just wasn’t the right time or they simply forgot to keep going- so there’s no better time than the beginning of the year to check in and see if someone wants to get started now! Follow up, send an extra e-mail, and just put in some effort to see if those old lost leads can become exactly what you’re needing right now. Just check in!

I really hope these simple tips help you get more inquiries this year! I want you to absolutely take off this year and create the intentional and sustainable business of your dreams. These tips have helped me to feel so, so abundant in my business and my life and I know they can unlock some magic for you too.

And remember, if you ever need a friend in your corner, I’m your social media gal! I am here for you all the way and I want your platforms to lift you up and get you exactly what you want to be.

This is a total year for expa nsion for all of us, I can just feel it. It’s the year where we show our faces more, we try new things, and share our expertise with so much confidence! There’s so many cool opportunities coming our way.

Listen to the podcast here!

Will AI Take Over Copywriting Jobs

brandnewdesignconsulting@gmail.com (Madison Goade) — Thu, 02 Feb 2023 04:02:41 GMT

We all know we need all the words everywhere- from our reels to our posts to our emails to our website, but what I think we all actually need is good storytelling. And that’s where my friend Maddy Aucoin comes in! She’s a copywriter for creative entrepreneurs in her copywriting business, Words by Maddy , where she helps badass business owners feel confident about sharing their brand story online. When she's not furiously typing out her newest ideas, you can find Maddy drinking dirty chai lattes or carrying an armful of stuffed animals for her two-year-old. Now let’s dive into our talk on the importance of copywriting and social media marketing. We also discuss if AI will take over copywriting jobs.

Now let’s get one big thing out of the way. What even is copywriting?

“The art of being able to influence or encourage people to purchase from you through writing,” according to Maddy- who’s been storytelling and writing since she could hold a pen. And copy is so much more than just words on a page or text that fills up a screen, it’s messaging and it’s how people come to know who you are and what you’re about.

Maddy remembers how she opened her bu siness because her friends basically told her to. She’d been running a product-based business and her other business friends always hit her up right before their launches. “They hated writing and they said it took them hours and hours, where it was just fun to me! I loved being able to step away from my business and write as somebody else for a bit,” Maddy said. And that’s how it all started, “I love writing for other people and showcasing them.” So she dove into the copywriting world and started serving businesses.

So what exactly does a copywriter do?

“Well, it really depends on the client,” Maddy started. It sounds a little lame, but really copy is individualized to the needs and ways of different businesses. At its heart is always, always messaging- but how they gets across? Its forms? Totally unique to each business. And that’s how copy should be according to Maddy! She’ll always sit down with a client and go through whether content writing- like blogs or emails, or copy writing, like their website is the best strategy for them, and go from there- taking a super individualized approach.

That’s something Maddy really wants to make clear: copy is individual! It’s your story, your business, and your message, and it needs to be individualized and customized to who you are - both in what it is and how it gets told.

Ok, but what’s the difference between content writing and copywriting?

“Copywriting is all about encouraging and influencing people to do something, where content writing is more about nurturing and educating an audience,” Maddy shared.

Things like blogs, email marketing, or cap tions are usually content writing, while your web page or any sales copy is copywriting. Copy can be nine words crafted with hours worth of thought and intentionality, versus 500 with just a general understanding of your audience in a blog post.

So many people are afraid to hire a copywriter because they’re afraid to lose the “them” to their business, but actually copy can help bring out that real self! Some copywriters just aren’t the right fit and may not get your voice, but a well-fitting copywriter will “know your vibe words, your mannerisms, and study how to sound and write like you,” said Maddy. And I know how Maddy did my website and it felt and sounded so much like me, but better! I know so, so many business owners that hate writing but also worry about losing themselves to a copywriter, but it’s just about making sure you find the right fit for you.

Copywriting is a part of your business’s puzzle as Maddy explains it.

You can have a great website, social media, and email marketing- but if your copy is off, something’s just not quite all together yet.

Because copy is how people get to know you, it’s how they see you- and especially if you’re an online business- it’s their only real way of hearing you or interacting with you over the internet. We want that messaging to be clear and elevated, so people know what you do, what you’re about and how best to work with you.

That leads to Maddy’s other advice: “Don’t hire a copywriter until you're clear on your offer suite and your messaging.” Copywriters (and social media managers too!) can’t elevate what we don’t understand, so don’t make the investment unless you know what you’re offering and what you’re about first.

It can be so confusing because you think you need to have it all figured out as you get started- website, copy, email, all that- but really, taking the time to get settled in and get clear first is an important stage of starting your business. It’s gonna be messy, but the messiness is what leads to the clarity, making you ready for the big investments in your social media, copywriting, etc. My advice for your first hire out is always a virtual assistant, not a service provider. Get help running your actual business, not taking it to the next level- until you’re clear on what your foundation is first.

When you’re brought into a business- people can get so offended when you’re like, “I don’t understand this,” but it’s SO important because clarity is key to everything else. We can’t build off what we don’t understand. So it’s important to bring in experts like social media managers and copywriters once you are clear and once you’re settled in what you want.

Copy should make things clear and simple, not more complicated. And the messaging shouldn’t be convoluted or full of buzzwords- you need to be able to know what somebody does in like a few scrolls or a click. And when you combine super clarity with really elevated, personalized writing, you’re in such a great spot, according to Maddy. That’s when copy really works its magic.

Now another thing I wanted Maddy’s opinion on was CopyAi. I know I’ve used CopyAi plenty for my own writing, just cause it’s simple and easy to use, but I really wanted an expert’s opinion on it. Maddy’s verdict - “It’s like self check out. Sometimes it’s easier and what works for you, but we’re never gonna not need the human factor sometimes.” For some businesses, it’s perfect and works just fine- great! No shame in using it. But sometimes we need the storytelling, we need the emotion, and you’ll want a real human connection writing to capture your message. It really depends on your needs and where you’re at.

“CopyAi is great at facts, but it isn’t gonna be great at facts and emotions. So sometimes you’ll need a human who can really use both,” Maddy shared, “Also make sure to critically analyze anything it pops out. Just because it’s AI doesn’t mean it’s perfect. Check for grammar, typos, and just the feel of it- make sure the facts fit your business too.” Contrasting opinions are so common about these things, but really- follow what feels best for your business and what serves you best.

And just like in social media where I can tell when someone’s mostly using a canva generic template, it's the same with CopyAi- sometimes it leads to your content starting to look like everyone else. But with humans, you get the heart and the personality behind it, more than just “go to my bio!” - you can tell when someone wrote it and someone wrote it really intentional.

Finally, I wanted to pick her brain on about pages. So often people don’t wanna share about themselves and think no one cares but actually the about page is THE most visited page on your website after the home page. We all know 2020 was an awful year, but I think it made us a lot more value-conscious. We wanna know who’s behind our purchases, and who’s pockets our money’s going into- and the about page is where most of us find that out! Maddy totally agrees, “When I’m buying something, I wanna connect with what’s behind it. So an about page just about the product with no mission or story won’t really sell anything to me.” It matters so much to share your mission, your story, and what really matters to you on your about page- make it you!

You can find Maddy on Instagram at https://www.instagram.com/bymaddyaucoin/ to see how she can serve your business with creative copywriting!

You can check out all of Maddy's work on Instagram @wordsbymaddy.ca.

Listen to the podcast this blog was based off of here.

2023 Social Media Predictions for Small Business Owners

Sat, 31 Dec 2022 22:48:02 GMT

I wasn’t going to do my 2023 social media predictions but honestly- I just had some FOMO over here! I saw so many people sharing their predictions for their industries, and I knew I had to jump in on it. I know you wanna be at the top of your shit in 2023 - and feel confident connecting with people this next year.

Doing research for my predictions, the first blog I saw was from Hootsuite (which is a big third-party social media scheduler brands use.) And their predictions were great but, um, every other blog I read was just copy-cating what they said. So, instead of just telling you what I’ve been reading - I wanted to give you my own fresh observations and predictions based off what I’ve been seeing in 2022, and expect in 2023.

Bye bye Buzzwords

First off, I really think those words are going to be dead in 2023. People have been using the same words over and over again to describe themselves and their businesses and people are just sick of that in 2022. I know myself when I see a bio with the word authentic or Empower rain or girlboss I just kind of row my eyes, and it does a lot more for me when I see someone using unique words that actually describe them.

So in 2023, I really recommend that you ditched the buzz words. If words like authentic or empowering are in your brand voice, I would really recommend finding words that feel more unique to you and unique to your brand and your way of being. You could talk to a copywriter or just really look through words that speak to you and speak to how you want to be and how you want to be described.

Trends Aren’t Gonna Cut It Anymore

It's crazy how quickly Tik-Tok developed and really kick-started a huge Trend face on social media. Trends were everywhere and everybody wanted to hop on one so that they could get seen and people can interact with their brand. But trenza loans don't send that people apart. Unless you're doing something super unique with the trend, but even then that's not a reason alone for people to follow and connect with you. The people that you want to follow you want thought leaders not Trend followers.

Trends come and go so quick, so create content Beyond Trends. It's fine if you want to use Trends to get more eyes on your content but the your contents value should come from what you're putting into it from yourself, not just the trend. Push yourself a little 2 share more about yourself - videos of your life, your voiceovers, your short-form videos- not just tends (but feel free to do those too!)

I’ve seen so many managers who were just showing off trends, but Instagram and TikTok itself will tell you what’s a trend! We have lost the need for people to tell us what’s trendy- because the app itself will tell us what audios and trends are coming up. You can always see the little diagonal upward arrow by an audio if it’s starting to take off! Social media managers and strategists need to be telling you more than just what’s trend- that’s not real strategy.

Taking stuff off the app

I think IG is the best homebase for social media, but people have lost so much trust in apps themselves, especially in 2022. We’ve become more savvy to not owning the app and wanting to move somewhere we actually own- like emails or SMS messaging.

Some people prefer text or email- but I totally see people moving more to these forms of marketing and I totally suggest this as something to think about and explore! These spaces also help nurture warmer leads and create more connected spaces for people. Create more content for them- people who love your content will love hearing from you!

Social media platforms want you to stay though!

Instagram and others app are also getting savvy to more and more people taking their content off their apps and onto other platforms - and they don’t want that! So to keep us onboard, Instagram has rolled out subscriptions and similar features to try to keep creators creating on the app.

We’ve definitely seen how Instagram especially kinda got ahead of themselves- and noticed people were leaving because of it. These apps are gonna work way harder to keep you on their app in 2023, with new features, more listening, and really trying to give us what we want.

Lot of new features

Because of apps trying to keep us on them, I predict there’s going to be new features for us to play with and explore in 2023. This can be totally overwhelming, but I see a lot of new features coming up and there’s a lot of exposure when people try these new features early!

It can feel daunting, but feel free to try new features and explore! Lean in to what’s coming out as it comes out, instead of resisting it. You never know what might feel really good and serve your business! So, lean in to change and be willing to experiment!

A great emphasis on accessibility

We need more accessibility in social media- just, period. And I think people are getting more aware of that, and really listening. Some easy options for great accessibility is to please use captions in your videos, use descriptions when applicable, and don’t use major flashing lights just, ever. Another good thing to watch for is using similar colors on top of each other that can’t be seen easily, or using alt text to help things be more accessible in your captions.

Explore simple ways you can make your content more accessible and approachable for all users of social media- and I dare say that’s just the bare minimum.

I know there’s a lot of recession talk, and I know it’s a lot to take in right now- but I know we’re gonna make it through 2023. We’ve made it through a crazy two years and together, we’re gonna make it through another one. I hope these predictions give you some confidence as you reinvent or imagine your 2023 social media strategy, and give you some ideas how to set yourself apart and really connect with people this upcoming year.

The end of the year is always a big time business owners realize they want some social media support- and if you’ve considered using social media management- I’d love to skyrocket your social media in 2023! I can help you keep your social media consistent for you and give you new ideas and angles to share from.

Together, let’s create a beautiful social media footprint that really feels like you and connects with your audience. I truly have all kinds of clients, and I’d love to have a kind like you too. Work with me here !

Listen to the podcast that this episode was created from HERE .

Fitness Instructor Steph Chu’s Journey to Self Love

Thu, 10 Nov 2022 00:21:12 GMT

I want to dive into a topic that impacts every one of us: body image. I’m bringing in one of my favorite workout instructors and fitness babes, Steph Chu with YDY. I manage YDY’s social media , and I fell in love with their workout app, the classes, and the relaxed but motivating space for real, authentic wellness and fitness. And body and self love is what Steph Chu is all about- exploring fitness as someone looking to love themselves, not hate or punish themselves (and she’s been there!)

Love Your Body Naked: Fitness Instructor Steph Chu’s Journey to Body Acceptance & Self Love

I want to dive into a topic that impacts every one of us: body image. I’m bringing in one of my favorite workout instructors and fitness babes, Steph Chu with YDY. I manage YDY’s social media , and I fell in love with their workout app, the classes, and the relaxed but motivating space for real, authentic wellness and fitness. And body and self love is what Steph Chu is all about- exploring fitness as someone looking to love themselves, not hate or punish themselves (and she’s been there!

Before we chat more, I wanna put a trigger warning on this post. We are trying to send out the best messages here, but if body image is a hot topic for you right now, feel free to skip or leave what doesn’t serve you. We’ll also be talking a bit about family trauma around body image and eating, negative body talk, and disordered eating patterns during today’s blog post- just so you’re aware.

When it comes to loving our bodies, I think it’s really important to hear people’s stories and listen to where a lot of us have had the same bumps or had our own unique moments. I got so much out of listening to Steph Chu’s story and I hope you do too.

Steph discussed how she grew up in a really food and body confusing household. Eating and gathering for meals were huge parts of family life and social events, but so were relatives grabbing your fat and judging your body. It was common for relatives to wonder why she hadn’t eaten lately, and then snap that she’d gotten too fat or her arms were getting chubby, and it really confused her body image and relationship to food.

Exercise was way more about expectation than fun for Steph. She didn’t wanna become bulky, and was soafraid of being too masculine. The whole goal of any sort of fitness was to be slim, but there were so much mixed messages, she didn’t know what to do. Her body felt so intertwined with everything- her family's opinions, her gym teacher telling her to perform better, society’s opinions of her. It all felt so heavy, and so did she. “I took out all that on myself, and I really didn’t get better until I was 23,” Steph told me.

In college, Steph escaped her current life for Australia- and there she found the same disordered eating patterns, workout obsession, and unhealthy self-loathing. Her college diet was half starving and half odd diets, thinking this would make her healthier or better. She’d done quick weight loss diets before- which made her think she could just starve herself skinny. But then she’d be starving and gain back the weight just by actually eating food. And sometimes she just didn’t have money, so she’d just eat corn flakes once a day.

And I so remember those times too! College just brings out the weirdest and worst eating patterns in us. And it’s not all our body image’s fault either. Sometimes we’re really that broke in college, where a box of Reese’s Puffs gotta last a week or we don’t have food. And it’s such an injustice because we’re learning and growing, but without the quality food we really need for that.

“I really feel like you attract who you are at that moment,” Steph told me. So, she attracted friends who didn’t feel good about themselves and just drank when she started out in Australia. She wanted to stop feeling bad about herself. She’d grab her fat and hate it, she’d stop eating at 5pm and watch cooking shows- “I was totally torturing myself,” she said, “But I never really lost the weight I wanted to, like it wasn’t working even with all the torture.”

She made a new friend group and one invited her to crossfit. Before crossfit, Steph run here and there or try the gym, but the gym felt really intimidating and running never really stuck. So, she tried crossfit and had so, so little strength. But, her coach was super supportive and was like- no, no you can DO this , even as she barely did a push-up.

“This really attracted me because I’d never had someone tell me what I COULD do, only what I couldn’t do. And I was totally obsessed- I admit it,” Steph told me, “I went 7 days a week and was working out constantly.” But even then, her body really hadn’t changed- even after like 2 years of doing this. The scale never went down, only up. It was just such a torture cycle and negative feedback- gained weight, skipped a meal, felt weak, repeat.

And finally, after 2 years of obsessed crossfit and so many more of disordered eating over a number on a scale, “I eventually just threw out my scale, after weighing everyday, because it just didn’t matter to me anymore.”

Her boyfriend at the time made all kinds of back-handed comments about her gaining strength and muscle, even though he kept pushing her into weight lifting. And when they broke up, she remembers being upset, but mostly it just felt like the huge weight off her shoulders. Like she could finally focus just on herself, and no one and nothing else.

So, from there on, at age 25, she chose to focus on herself.

“This process IS a process. No one can tell you what to do or how to think- you have to figure this out and go through this journey by yourself,” Steph told me. Because even as a fitness coach now, she knows that no matter how much people tell you- it’s really up to you to discover the truth in your head and start accepting that love for yourself.

“Fitness became a way to focus and take care of myself as a person and a body. I stopped saying negative things to myself and just said nothing- focus on what feels good, what makes me happy.” And I think there’s so much power in that- not rushing to body positivity, but just putting down the body negativity. Deciding to say nothing, and just do what makes you feel good and want to move your body.

Steph came back to the states at 27, and she absolutely hated it. She was so certain she’d go back to Australia eventually, so everything needed to be temporary. But while in the US, she decided she didn’t want to work in science anymore- so she moved over to working in fitness and got her personal training certification. But, being a personal trainer didn’t really fit her version of what fitness should be about.

All her training clients were women who just wanted a six pack or a big butt and nothing else- and “I just don’t think that’s what fitness is about,” Steph said. Some clients really just wanted her to watch them do sit-ups for a hour so they’d feel like they were building a six-pack, and that just felt really odd to her.

“But I was super introverted so I never thought I’d do fitness classes,” but group classes let her tap into people more aligned with her fitness vision. “In a group class, we know it’s about more than hitting a big crazy goal but it’s just overall health sorta thing,” she told me. And that group environment really let her start her fitness career with a lot more alignment.

Then COVID hit and everything shut down. It took her 4 years to get over being in Australia, but the pandemic really helped that. “I wanted to stay in Australia, but I also wanted to go somewhere else- and I was just ignoring that desire,” she told me. When everything shut down, the gym didn’t do anything to support her, so she started seeing coaches that were helping people build fitness businesses online and it just felt too normal- like giving everyone programs promising six packs in six weeks or a big butt, and it just didn’t feel good to her. Those kinds of programs just seem so predatory to people who are insecure or just impatient, and Steph didn’t want to do something like that.

And it really wasn’t until 28 that she really loved and cared for herself. That’s when her confidence really built and became real. Her mom’s comments stopped bothering her even as they continued, and after all this, I asked her her best advice on setting boundaries about people talking about your body:

“Accept people are gonna trash talk you and they’re gonna say stuff about your body,” Steph started, “Set a boundary within yourself. What comments are YOU gonna accept? Stay strong and know 1000% what you will accept and what you believe to be true. Because even if you tell people to stop, they often really won’t because they don’t get that it's wrong. I’ve had so many fights with my family because they just don’t get it and it just creates more negative energy.” So even in those weird places where we just can’t get people to stop, forming those inner boundaries can help us stay safe from falling back into old body beliefs.

It feels so weird how people feel entitled to talk about your body, and I’ve seen myself how after I’ve lost a lot of weight- people treat me differently. And it’s so noticeable and so sad honestly. Fatphobia is everywhere and it just shouldn’t be. And Steph suffered a similar vibe, “I wasn’t eating healthy years ago, but just because I was skinny- people assumed I was healthy and more beautiful, but bigger people get all this judgment even when they're actively doing all the healthy things.” And we both know that’s so wrong and so not how health actually works or looks like.

“But there’s so many things like BMI or weird tests in gym class that just make people, especially kids, feel terrible and there’s nothing else that matters,” Steph told me. Like she remembers a “fitness test” where you try to get your thumb or fingers around your wrist, and

like, what does that even test? Your bone structure? How many kids walked out of gym class feeling so bad about themselves for absolutely no reason. BMI was based off men’s bodies, and women are so much different, and it just goes on and on about how much of what we learned about fitness and body image growing up was so far off the truth.

And all this confusion really shows up when working with men versus women in fitness. “Men in fitness are much more logical and structured, just tell me what to do and I'll do it. But for women, it's alot more of an emotional journey and involves a lot more feelings,” Steph told me. Woman wanna know, “Why should i keep doing this?” at every turn and really need a stronger emotional, internal reason. Our mindset is our biggest enemy or best friend in our own fitness and wellness journey.

This is what I love so much about Steph, because even on her fitness account- she talks so much more about mindset than just workouts. Mindset is such a big deal. Even if you hit a fitness goal, if the mindset isn’t there- it can still feel like not enough or not real for you.

So, how do you start working on your body image?

“Stop telling yourself what’s wrong with you,” Steph started out. Acceptance is such a big part of getting more positive about your body, so start with stopping the negative talk about how much you hate your body or your health.

Another thing is to accept that no one is perfect. “Don’t see people as perfect because no one is.” And yes, this includes celebrities or models or whoever’s probably edited their photos or their bodies anyway.

Finally, “find something that you love doing and what actually makes you feel good.” Really ask yourself who you are deep down and what brings you joy, because that will really guide you as you learn to love your body again. People don’t always take time to find out who you are as a person, and it hurts their journey- decide to get to know yourself, beyond your body or your job. I hope 2020 helped us realize we’re so much more than our jobs, and so much more than our career. American culture is so much more about job and work and accomplishment, while Australia was a lot more “do what you wanna do” and there was more than just work. So, finding what actually makes you happy and fulfilled beyond just work is so important to growing to love yourself- even if it’s all we’re used to talking about and seeing.

Just like finding what you love in life, fitness is the same thing. Don’t run if you hate running. Why torture yourself? It can be simple like daily walks- you can just do something easy but it's still fitness. It’s still taking care of yourself. You’re doing what you actually wanna do, and it doesn’t have to look a certain way. Learning what makes sense for you is so important to your personal fitness journey- and there’s no one size fits all.

Another tip is do something you actually have time for. Don’t put all that pressure on when you don’t need to. I love my morning hot girl walks because they’re easy, doable, and they make me feel good about my day. What started it for me is I just had a desire to move. And then a year later, I wanted to move more- so I moved onto doing barre because I didn't wanna weight lift. It’s so good to accept that you don't have to do any certain work out and to pick what you enjoy doing.

I also started small and built from there, and that supported me a lot to. It’s so easy in fitness to be so excited when you first start - you’re really excited and do a bunch, and then it peeters off and you just stop. But no, you need to do something sustainable and start really small. And this is so similar to social media- people just put so much pressure and it's not sustainable or good! Don’t just fill up space that doesn’t need to be filled or put so much pressure- have integrity. Just do it. Breathe. Don’t just do something because you think you HAVE to, and that goes for social media AND for working out. Do what feels right for you- and if you’re put out by it, then it won’t put out positive energy.

So with everything, Steph started her “Love Your Body Naked” program, because “We all know what to do, but we don’t know HOW to do it,” she says. We know to eat right and exercise- but how? And how for us specifically? Her program focuses a lot more on your beliefs as opposed to just your fitness, and rewriting what you wanna create for yourself. She invites you to rewrite those internal beliefs- if you feel ugly now, you label that out together and build a new internal belief for yourself.

It’s also about finding fitness and nutrition for you individually. A super clean diet long term just isn’t really sustainable. We should get to enjoy donuts. We both fiercely believe we can enjoy food and have a good life- socially and how it tastes and everything. Food should have a story and be exciting to us, not punishment. We’re not about picking a diet that feels boring af.

You have to make yourself a priority and learn how to take care of yourself. You can be a priority to yourself. We so naturally put our work or others above us and taking care of yourself and prioritizing your needs doesn’t mean you’re being selfish- it actually makes you better for all those other roles.We can feel bad putting ourselves first, especially as women, but it’s so important.

You can check out her program on her social media on Instagram or on her website .

You don’t need to be compelled or forced into this system, this is a program for people who feel like they’re out of options, who’ve tried everything but finally want something to stick and something to really help me see myself well.

In Steph’s words, it’s “for anyone who thinks they’re not where they wanna be and they don’t love themselves- know that you are the main character of your show and you really are worth caring for. You get to be too positive, and give yourself positive energy. We need the positivity, people!”

Listen to the podcast episode this was based on!

How to Create a Website Your Audience Loves

brandnewdesignconsulting@gmail.com (Madison Goade) — Sun, 23 Oct 2022 21:48:44 GMT

Before you deep dive into the curating your social media, I think it is important that you invest in having a strong brand and sense of self. I don’t suggest starting your social media strategies or the content planning until you really know your brand and really know what you’re about. Because if you’re not confident in your business- we may not even know where to start. This blog is based on the podcast episode with Madi Goade , website/brand designer, about how to create a website your audience loves .

How to Create a Website Your Followers Love with Madi Goade (@brandnew.designs)

Before you deep dive into the social media world, I think it is important that you invest in having a strong brand and sense of self. We don’t even start the strategies or the content planning until you really know your brand and really know what you’re about. Because if you’re not confident in your business- we may not even know where to start.

Today I’m bringing in my website expert and business bestie Madi Goade to talk about websites- because I 100% believe having a strong, professional website does wonders for your confidence, your business, and your sense of self.

Now, Madi doesn't suggest that you should start with a website necessarily. Because a website without a strong brand identity isn't really going to do a lot of good. So, the first thing is to get a really strong brand identity. Madi is also a brand designer and we've talked about branding in the past, so I highly recommend listening to the Space Social podcast episode, “ Marketing v. Branding ” if you're interested more in branding.

A strong brand and a strong website are the key before you start creating content and sharing things with the world. In my experience, when Madi made my website, I felt like I could finally charge what I wanted to and what I felt like my work was actually worth. Because I finally had strong branding, I felt the confidence and the professionalism that I wanted to have in my business.

When I say that you should have a strong brand and website before we start our social media, it's because I genuinely remember what it felt like when I finally had that. And it totally changed my confidence and my belief in my own business! And as Madi told me, that's what it's supposed to do!

In Madi’s words, there aren’t any high-caliber brands or businesses that don't have set branding or easy to recognize and identify visual identities. In the case of branding and websites, recognition and accessibility are absolutely key. That's why things like simple logos matter a lot. They make your brand really accessible and recognizable.

Think about brands like Apple, Nike, or even Starbucks. They all have very recognizable, clear and accessible logos that even if you just saw the logo- you would know exactly what brand we’re looking at. And that's our goal when we're creating your brand and website. People recognize simple and custom. They want things that they can access and understand easily, but also something that feels headed to your business and you individually.

Now on to websites specifically. With Madi’s experience as a brand and web designer, and a social media perspective from me, we wanna share some big ideas (and powerful tidbits!) to share with you about websites.

A website gives you a digital home.

First, we want you to see your website as your digital home. Your website is where people can find everything about you. Madi knows how easy it is for businesses that are just starting out, or even though they've been around for a long time, to kind of have everything everywhere. They've often built from the ground up, which means that there can be a lot of things, links, and resources about them and a lot of different places.

But, if you want it to be easy for people to work with you, you need everything to be in one easy-to-access place. Remember accessibility is everything. So, with a website you have to create a home for all of your information, how to contact you, your services, and anything that you want to share with a potential client or audience.

If you completely DIY’d your business up till now, then I really want you to think about how people access your information. Because in Madi's experience, when she's doing that deep dive into your brand before she starts your project, she finds that people that DIY’d everything sometimes made it hard to find basic information. And I'm talking like their sales funnel, their portfolio, or even just how to contact them. And these are things that we really want any potential client to know! Before you even start your social media, we need to have that foundation down so people that want to work with you actually know how to work with you!

You actually own your website!

Second, as someone who is always working on social media- I wanna remind you that you actually own your website. Unlike social media where you don't own the platform you're using! It's just not a good idea to have all of your resources, information, and everything on a social media platform that you don't own and won't last forever.

Ultimately, social media providers just want to get people on their app and to stay as long as possible. This means that sometimes social media just doesn’t have your best in mind- and you need somewhere permanent to land on. Now, obviously I think social media is super powerful and amazing! But, having a website is so important because no matter what happens or how social media changes, you always own and have your website.

And plus, people can actually find you through your website! It's so good for your SEO and for people looking for you to have a website. If you want to be a Googleable and findable, it's so important that you have a domain and a digital home that people can access and easily find everything that they need to.

A website establishes your credibility.

One of the major goals of your website is to establish credibility. Websites make you look like a legit business. Think of almost any business that you know. Most likely you've looked at and thought about their website. Websites make you look legit, and they make you look like you're credible and you actually exist. Websites give you a total feel for who this person is, what they're like, and if you really want to trust them and connect with them. And just like what happened with me, having a website made me feel more credible and made me feel more confident to charge what I felt that my work was actually worth.

A website creates a good first impression.

Another HUGE value of your website is that it provides a great first impression (we hope!) Madi told me that we on average have 5-7 seconds to make a good impression of your website. Having something out together well and branded, leaves the right impression and does all the right things. Again, it makes you look legit and real- and someone people want to invest in.

Now let’s move to some specific tips Madi + I have for you as you go to create (or update) your website:

Our thoughts on templates

We do not want to exclude people that are just starting out. When I first started, I had to DIY my website. So, I just bought a template and Googled things from there. I think my first template was like $300, and it got me started. And Madi feels the same way- templates are not a terrible place to start. If that's where you're at in your business and that's what feels the most affordable, we both believe that you should have a website that's accessible instead of just not having one until you feel like you can afford a really fancy designer-made one (but definitely think you should get there eventually!)

If you are going to use a template for your first website, Maddie recommends picking a maximum of six colors and a maximum of two fonts to work with. Any more than that, and you should probably leave it to a professional. But find a good starting point, do your market research, and be willing to get to know your brand on that level as you're getting started.

Have video on your website!

We both think it's so crucial to have video on your website. When I was doing market research for my website, I found it almost every service provider that I really looked up to and respected has some sort of video on their homepage and throughout their site. Maddie has seen this trend too. It probably has a lot to do with how social media and just people in general are really attracted to video, but it's also a great way to bring life to your website and draw people's attention and make yourself feel real and easy to connect with. And this is something that can be really easy to add to your website! You can totally buy a cheap template that you really like, and then add in your own photos and videos to make it feel like you and still check off this box!

Get yourself a custom favicon.

Another thing is Madi highly recommends having your own favicon. Now what on Earth is a favicon? I honestly had no idea until she told me, so let me fill you in. A favicon is the little icon that appears by the title of the web page on your tab. Like, look up at this tab right now in your web browser, and you should see a little circle with a pink gradient.. That's my favicon! Madi highly recommends having a custom favicon because that immediately adds a lot of brand recognition and it also gives you a little logo that you can use over and over again in your branding.

Be ready to collaborate!

With all of this, we both wanna share how collaborating is really where the magic happens in a business. My clients that are down to collaborate with me have the best success because our expertise comes together, and websites are the same way. If you’re starting out, be willing to collaborate with yourself. Have ideas, show up, and do your research.

And whenever you get ready to work with a web designer, be ready to collaborate! There’s a lot of back and forth to make sure the vibes are right and the website captures them and you’re truly excited about it. When clients aren’t really collaborative, it’s just not as powerful.

You can find Madi Goade at brandnewdesigns.com and on Instagram @brandnew.designs . She does websites, course design, and brand design. She loves working with disruptive entrepreneurs. And if you’re just starting out, she’d love to do your branding and go from there !

How to Grow with other Business Owners

Sat, 15 Oct 2022 13:13:35 GMT

I'm sure you have heard you've the saying your network is your net worth. In this weeks podcast episode, I bring on guest Madi Goade to discuss how to grow with other business owners. No marketing strategy can beat having a good friend who will refer you, cheer you on, and support you no matter what.

Find People To Grow And Glow Up With

This week on The Space Social Podcast I brought on my designer bestie, Madi Goade , to discuss community. As a business owner, your community is everything. We are not all alone out here, even as we all run our own businesses. And I wanted to bring one of my biz besties to share really honestly about just that!

Madi’s and my life went in the same direction for the most part. We both started our businesses full-time in 2020, finally believing we needed to take this passion seriously. As Madi told me, “I turned my lifelong love for design into brand and web design for disruptive entrepreneurs.”

Since we both started about the same time- we kept finding ourselves in the same phases of learning and growing. Our skills went so perfectly together. So, we decided to grow our businesses together. From the beginning, we’ve been sharing insights, working together, using each other’s skills, and just growing and glowing up together.

And let me tell you- finding someone to blow up with is SO crucial. I think it’s part of what made us so successful, as we just build this girl squad that’s glowing up together. We highly recommend finding women you align and vibe with- regardless of industry or service- and find community together. Share your wins, your work, and what you need to work on together.

We refer each other all the time, help each other get clients, and support each other without limits. It really isn’t about competition here.

This isn’t an exclusive group either! (I also totally loop in my photographer, Abi Loryn , in on this squad too!) Madi told me how this isn’t a “cool kids group”. We are a totally inclusive, always room for more kinda thing. There is always money to go around, clients to go around, and work to go around, because we are one big sisterhood and we have to be in this together. Nobody needs to fight for their business or support it alone.

A big part of Madi’s and my story is that we both thought we’d be "traditional" women. Wives, mothers, homemakers. That simple. But, now, we live lives we never dreamed possible for women. We both had to grow up and out of our upbringings in the same way. And I think that shared background really helped us feel connected as we grew our businesses. We had to work through a lot of the same beliefs and structures along the way. So, if you can find someone who shares your background or questions, that can be such a beautiful foundation for your sisterhood.

And we both think entrepreneurship is such a powerful, life-changing thing- even if it’s hard work. Madi told me, ““Entrepreneurship is part of my mental health regime.” To her, being an entrepreneur is just like a doctor, therapy, yoga, or meditation - it’s part of how she keeps herself well and centered. The other day I got to have a therapy session in the middle of the workday- which is completely unheard of in the corporate world! Even if I’d have had the time, there’s no way I would’ve had the energy. Owning our own businesses makes the rest of our lives possible. We can take breaks as we need them, take a yoga break whenever, grab lunch with a friend- whatever serves us during our work day.

But we don’t mean to glamourize it. Getting here was a TON of work, and I’m so grateful we had each other as we did the hard work. But we both had the motivation and knew this was important to us. Even if we often feel like we’re always working- having that control over our schedules is so, SO important to us. It’s literally what keeps us together.

We were both pregnant in corporate, and for Madi, she struggled with mental illness that kept her from really using her gifts. But we both got that expiration date treatment, as our pregnancy made us “useless” to our jobs. And we both got that dumb ending where we got fired right as we were about to have our kids. Like wtf?? But it gave us this fire for entrepreneurship. Here, we have the control, the freedom, and the ability to create our lives and use our full potential.

What does this look like

For Madi, she has depression and anxiety and there was so much pressure and intensity in the corporate world. But doing this for her own business- gave her the control and freedom to care for herself and actually do the work she loves to do. “I can’t work for someone else’s dream again,” she told me.

For me, I wanna get pregnant again and grow my family. And I know in this job I can be nursing between work calls no problem. I won’t be seen as useless and I can share or not share about my pregnancy on my own terms, it doesn’t have to be my whole identity. I can be present for my baby and get work done- on my own schedule.

And we both don’t think this life is for everyone , but for us- it’s something we wouldn’t trade for anything. This is the beautiful part of this for us.

I know that forming sisterhoods like this is so, so important for your business. No marketing strategy can beat having a good friend who will refer you, cheer you on, and support you no matter what. I know for us, we’ve been such great cheerleaders for each other- but also great clients. Madi did my website and branding- which made me feel SO good and professional (finally felt confident charging more!) and I’m currently running her social media so she can focus on what she actually loves- design and branding. We bring strategy and skills to each other, and I so want every woman to have that kinda bond in their business.

How to Nurture Your Online Audience

Sun, 09 Oct 2022 16:04:28 GMT

You have heard from every social media expert about how to grow your audience, but we never seem to talk about to nurture your audience. If you're not nurturing your audience and serving them, then your social media really isn't doing what it's supposed to do. So, today I wanted to give you three tips on how to nurture your online audience in a way only you can.

Every social media manager talks about how to grow your online audience, but we never seem to talk about how to nurture your online audience. I don't care how many people you have following you, if you're not nurturing them and serving them, then your social media really isn't doing what it's supposed to do. So, today I wanted to give you three tips on how to nurture your online audience in a way only you can.

Share your expertise

One of the things that's always on my checklist for a client’s post is “How is this post showing their expertise?” I believe that every post should show your knowledge, your authority and your expertise in a subject that only you know. There is so much information out there and you're not the only person talking about your industry. But there is a way that you can show your individual expertise from your own experience, your own education (formal or not), or your own perspective. Every piece of content should be showing your expertise in some way.

No, this doesn't mean just educating things that are 100% Googleable. This means educating about topics that people want to hear about, but from your unique perspective. For example, I recently posted about brand storytelling.

Brand storytelling is a hot topic right now. A lot of people are interested in learning. Even though I was sharing a lot of information that other experts are also talking about, I added a slide specifically about how to showcase your brand values and tie that into your brand storytelling. That is a special piece of my expertise that I take a lot of pride in, and I also attract a lot of people that values matter a lot to them. That slide was easily the most shared and most saved part of that post. And it shows how important it is to share your own expertise so whatever you're trying to talk about isn't just lost to the noise of the Internet.

This is also a great time to remember a really important part about creating social media content: and that is to not be like everybody else. It sounds easy or simple, but every time that I go through my Reels, they all look the same because everyone's trying to copy each other. And, we're not about that here. We're about showing your expertise as you are individually and uniquely.

Find ways to showcase your knowledge and your authority in what you really want to be an expert in. It could come from your education, your experience, or just your unique perspective on an important topic. Doing this helps your audience connect with you, look to you as an expert on the subject, and also make you someone that they want to come to over and over again for wisdom and advice on things that matter to them. And being in that place – a place where people trust you and look to you for expertise – is an amazing place to be if you're looking to sell a service or get them to trust you with a certain product.

Share social proof

I can't begin to tell you how important it is that you are showing social proof. Whether that comes in the form of reviews, testimonials, photos of DM’s or emails. Whatever it is. Sharing social proof is important to show that you are making an impact, people are loving what you're doing, and the biggest reason is – nobody's going to share it but you. Nobody's going to share all the great reviews you're getting or all the great feedback other than you. So it's super important as you look to nurture an audience to keep showing social proof. How others are enjoying what you're doing, learning from what you're doing and really getting a lot of good out of following and working with you.

Social proof is also sharing about your expertise and about yourself. Again, nobody's going to share your knowledge but you. So, create content that genuinely proves your knowledge and truly teaches your audience. This is one of the easiest ways to really nurture your audience Is to truly educate them.

Remember what social media first started and everything was about entertaining, educating or inspiring? The days before we even had content pillars. Well, I kind of want you to go back to that. And when I say education, I don't mean just educate like everyone else. Like I said, social media is not a place for everyone to act and talk the exact same way – even though people act like that's how it's supposed to be. Don't just copy and paste what other people do. Find a way that you like to educate and you like to share your expertise in a real and authentic way. People will respond to that and that will nurture your audience into the kinds of people that you want them to be. People that look to you for what you know and bring to the table.

Share your real life

I remember when social media was just starting out and everybody felt so pressured to share everything about everything. People were sharing their latest salad, their baby’s third smile today, and anything that they could possibly think that needed to be shared with the world. Now, I don't want you to exactly be like that. But, I want you to find real and intentional ways you can show your everyday life to people.

People have all kinds of different reactions to being asked to share more of themselves on the Internet. For some people, this is super natural and they're really comfortable sitting in front of the camera, talking to an audience, and just sharing about their everyday life. But, for a lot of us, we kind of fall in the middle. We have things you want to be private about and we have things that we're comfortable sharing about.

So, when I'm telling you to share more about your real-life, I also want you to think about what you want to keep private versus what you want to share with the world. For example, I don't feel comfortable sharing my son's face on my business Instagram. So I don't.

However, I have gotten so much good out of sharing about my hot girl walk everyday. It's something that I knew I was going to repeat, that was already a part of my daily routine, and it helps people form a community around something that has nothing to do with my normal job. But even though my hot girl walk doesn't have anything to do with social media, it still helps people connect with me (which is what nurturing you audience is really all about.)

One of my clients shares about her dog, and it's been fun to see where people connect with and talk about that. Another one of my clients loves gardening, so she shares her garden and updates about how her garden’s doing. And people connect with that too!

You need to harness your superpower. And what's your biggest superpower? Yourself.

What's unique about you, what you're passionate about, what you love talking about, and what's everyday for you that maybe isn't everyday for everybody else. Think about the things that happen everyday that you would love to share about. They can be the meals that you cook, your family life, a hobby or a passion of yours, or even just the daily shenanigans of your pet. Whatever it is, find something that you can share about from your everyday real life that people can connect with and form a community around. People really love the raw and real from your life, so be intentional about how you give them that.

I hope these three tips help you form a strategy that's unique to you to nurture your audience. Growing our audience is only so powerful if we're not actively trying to nurture them. Find fun and real ways to show off your knowledge, share that social proof, and create content from your everyday life that people can connect with. With these three elements, you’re going to get started on a great nurture strategy, and of course- if you ever want a girl on that, I’m right here for you!

Don't want this to end? Let's work together HERE.

Listen to the The Space Social Podcast episode this blog was based from here.

3 Easy Ways to Grow Your Email List

Fri, 30 Sep 2022 23:43:04 GMT

If you have a small business, it's time to start building your email list. Email marketing is an intimate place to really connect with your audience. Best of all? You own your email list. No more competing with algorithms. When you send an email, you know exactly what time the email list dropping into their inbox. Here are 3 easy ways to grow your email list.

It’s time you become a HUGE fan of growing your audience- let me give you 3 easy ways to grow your email list! First, email is an intimate place to really connect with your audience. It’s one of the best places to nurture warm leads and make lasting relationships with clients who really want to work with you.

Plus, it’s a powerhouse place to write content you can use over and over again- in captions, blog posts, reels ideas, and make your content all streamlined and connected. It’s an amazing way to connect directly with your audience. No algorithms or hopes that they see it- just you and their inbox. A quality email list is SO powerful as you’re running your business. They give you an inner circle when you’re launching something new or running a sale or even for market research.

Okay, I hear you, “But I don’t wanna flood people’s inboxes Jordan! Don’t they hear enough from me?” And lemme just say- no. No they don’t.

People want to hear about your services, your journey, your business. You want a mailing list of people who WANT what you’re putting out- and can’t get enough of it. An email list is the perfect place to dive into exactly the things you’re most passionate about- whether it’s tips against burnout, new vegan recipes, or your latest wedding. These passions become valuable content to your audience and it can make your business so much deeper and far-reaching.

How to get started creating an email list?

For the nuts and bolts, I know there’s so many good email services out there. Many of my clients use MailChimp , but another option is FloDesk and the services that might come built-in to your website provider. Squarespace and Wix both have something similar for an extra fee.

I recommend starting with one email a month. Make it super simple. Slowly work your way up to however many emails feel right for you and your market. It depends on your content, your audience and what you feel comfortable with (but, again, let’s NOT make this decision while thinking people just “don’t want to hear from you.”)

And the biggest step is starting and/or growing your email list- a quality freebie.

A freebie is one of the major ways you get somebody to click “subcsribe.” A freebie is a great way to catch their interest and get that relationship going. And the best freebies are the ones where they don’t even think twice before typing in their email.

What makes a great freebie?

1- It’s results-driven and easily clickable.

What do I mean by that? I mean that your freebie should give someone a super easy win. Teach them something really valuable, share a short recommendation, or use something that always seems to give your clients an “Aha!” moment. You can even pull from a digital product you already sell- but just make a bite-sized version!

2- Keep it short and sweet

Freebies don’t need to be super long or detailed- they really are just a high-quality nugget of information.

3-Put yourself in there

Add a photo of you, talk a bit about your services, and make sure that they associate the freebie with YOU. Have a page of your freebie connecting yourself to the content.

BONUS: Talk about it

You can make the best freebie ever- but if you never talk about it, what good is it? Talk about it in your stories, make ads for it, and make it something you can share about over and over again. I set a goal of sharing about my freebie once a week on my Instagram stories.

Freebies can easily be converted into evergreen content. That is content that you can pull from again and again, or something more seasonal or topical- whatever works for you! But you will love having an evergreen freebie that people will always find valuable and never really becomes outdated.

Phew, how do you feel?

If all this is sounding too much, you can easily outsource your email marketing or your freebie- especially if you know you’re going to have a large audience.

You can also market your email list as somewhere to get info you won’t share anywhere else, or at least in that much detail. Your list can become your inner circle that hears your most valuable tips or detailed insights, while your social media just gets a sample of what you know.

Whether or not you have an e-mail list already (or maybe started it but then it fizzled out) - I highly recommend getting back into it. It’s such a powerful and intimate way to really engage with your audience, and get them to engage with you. I promise you, it’s going to be such a great investment in you and your business.

Social Media Expectations vs. Reality

Thu, 18 Aug 2022 19:27:36 GMT

Sometimes it is hard to manage your expectations with social media. So let’s talk about some expectations that you may need to work through.

Expectation: If I share my offer once, everyone will always remember it and I don’t need to share about it anymore. I don’t want to annoy people.

When is the last time you shared about what you do or even a link to your offer? What is stopping you from sharing about it more often?

Expectation: “I have an amazing product/service, great content, and I post regularly. I don’t need to do anything else and my followers will grow!

Social media platforms are literally made for socialising. Make an effort to engage with your community! If you’re looking to grow your social media, being social is important. Not only it helps with your algorithm, but it humanises your brand too.

By really taking the time to engage with your followers, you’ll form new relationships both biz related and personal. You’ll gain online confidence and your community will gain confidence in you. Don’t be afraid to double-tap those pics, comment on stories, reply to the dm’s, and respond to comments.

Expectation: “They have a huge number of followers, so they must be successful”.

I’m not going to sit here and say numbers aren’t important, because they are. Especially to social media marketers. From number of followers, to like count and engagement, we base success on these analytics .

There’s no doubt that followers are important, but there’s an age-old phrase… ‘quality over quantity’. You need an audience who genuinely cares about your product or service. Building an online community takes a lot of time, aligned content, and communication with your audience.

Expectation: I have a new business and I need to join every single social network at once. As long as I am reaching as many people as possible, it won’t hurt right?

This is a very simple mistake that excited tend to oversee. Just because there are loads of platforms that are free to use, it doesn’t mean you should open an account on every platform. You need to think strategically about where your ideal audience is active.

Focus your time and energy on areas that are going to grow your business.

Enrollment for The Elevated Entrepreneur Collective is open!

Managing your social media expectations

Thu, 11 Aug 2022 20:59:32 GMT

Has your engagement dropped this summer?

This month in The Elevated Entrepreneur Collective , we are talking about managing expectations. This felt like great timing as many creators have discussed seeing a dip in social media engagement this summer. Managing social media expectations can be hard! One day your vid eo has over 10k views and the next you have 300. I am speaking from experience. There are always b usy and slow seasons in business.

Let me start by asking...

What have you been up to this summer? Have you traveled? Have you been outside? Do you find yourself being active more active? When you are traveling, enjoying nature, and living life, you are not on your phone as much as you are the rest of the year.

School has started in Las Vegas. Most people are going to have more of a routine going now, especially after Labor Day. Stay consistent. This could be a good time to experiment with content. Stay consistent.

Instagram has been all over the place this summer. Everyone knows one thing. To grow on Instagram, you need to do reels. This is not the only way to grow, but many successful accounts have grown utilizing reels.

Go to your insights and see what reels and posts have performed well. Recreate these pieces of content. Stay consistent.

3 Tips for Creating Content Your Audience Loves

Thu, 28 Jul 2022 21:29:29 GMT

We all want to create show stopping content that our clients love.

R eview the content your audience responses to

You don' t have to be a social media pro to check your insights. Check your likes, reach, saves, shares, and comments to see which content your audience is really enjoying.

Create content before you consume content

Creating content should come before you consume content. Creating helps you come from a more authentic place, and not from a place of comparison. Your audience can feel that. Choose to be a content creator instead of a content consumer.

Create the content you love to create

Your audience can always tell if you love what you do. When you create from a place of passion, your work becomes contagious to consume. Quality >>>quantity always. I love creating short form videos like Reels or TikTok's . Find the type of content you enjoy creating and put it out.

Why you Need to Invest in your Website

Wed, 06 Jul 2022 23:12:03 GMT

Welcome!

Welcome to the new website.

At the beginning of April, I decided I needed to invest in a new website. My old website was frankly...embarrassing. I had bought a $300 website template in September of 2020 and put it together myself. There were so many things that didn't align.

Here is a checklist for you to see if your website is updated and if it's time to get a new one!

It's affordable for you

This one is important and often overlooked. The $300 website was working for me because it's what financially worked at the time. I had started setting aside additional income for my website expenses. If you know a new website is in your future, start setting aside additional cash.

Hire Right

When you are picking who to hire for your website design, take your time deciding. Follow potential hires on social media, inquire with a few people, and really make sure this is the fit for you. I personally hired Maddi Goade!

Keep it Simple

Keep your website simple! Keeping your website simple helps your potential clients access you internet home easily.

How to Attract People to your Content

Mon, 27 Jun 2022 02:36:29 GMT

Attract people to your content using your routine

There was a season where I was in a total posting funk. I know, even as a social media manager. But I really thought that what I was doing for my clients was enough, so I didn't really need to post anything for me, right? But, that just doesn't make any sense for a social media manager. So, I talked to a coach about it. I really had to figure out some ways to bring more posting and sharing into my schedule- that didn't feel just like a one-way ticket to burn out and exhaustion. There's so many social media managers and content creators that are just trying to create a facade. I know people who do all these lifestyle photo shoots and share things that aren't necessarily their everyday life, and I've just seen how that causes so much burnout and exhaustion with their content. If that's you, then that's just not how I want you to feel about your social media!

So, I wanted to share 4 reasons that the super simple routine of sharing my hot girl walk really changed my relationship with social media and helped me get out of my own posting funk. I hope it can do the same for you!

So the first reason that I really love sharing about the hot girl walk is that it gives me a way to show the behind the scenes of my life. “Show your behind the scenes!” is such a common idea people get, but how do we do that? Especially if you're like me and you're worried about sharing your children's privacy, your home's privacy, or anything that you just feel like you don't really want people to know. However, using something like a hot girl walk, or just posting short videos of your office, how you make your coffee in the morning, or how you get ready can help people feel connected to you and also give you a really easy way to share the behind-the-scenes of your life with something that you already do.

When I started sharing about the hot girl walk, I had already been walking for about a year already, so doing the walk itself was already a pretty set habit. This made it even easier to just make contents about it, cause I just had to remember to pull out my phone! Just take a few seconds during my walk and take a short video. Then, I could just add it to my story with a little caption like: “Back at my Hot Girl Walk” and it was just that easy!

Doing little things like this where you bring your audience into your daily routine really helps people feel connected to you, build relationships between your audience and you, and is such an easy way to consistently show up for each other.

I really encourage you to look at your routine. Look at the things you do everyday, things that you put just a little bit of thought into but isn't too complicated - and just start sharing about that. It could be a post that you make once a week, or a story that you share every day, or just little video clips that then can turn into a reel once or twice a week.

The second reason I really love sharing about the hot girl walk is that it's such an easy content idea. Using your daily habits as content doesn’t have to be exactly the same everyday! You can use it as a way to share your thoughts, how you’re feeling, how your business is going right now- whatever’s on your mind. And this also just absolutely helps your relationship with your audience flourish in a really organic and genuine way.

It’s also much, MUCH more sustainable to use a daily habit as content than going out of your way for weekly or bi-weekly lifestyle photoshoots or something. Your audience wants your genuine self and it’s so, so much less exhausting to share something small everyday that feels authentic to you instead of trying to keep up a big show.

My third reason I love posting about my hot girl walks is that it keeps me consistent. Whatever you’re posting about should already be a solid habit for you- so it’ll be a natural reminder to share something daily. It's something that you're naturally going to come back to and be consistent with. Especially if you're going to be sharing about something that's already a really set habit like getting your daily coffee, or your daily reading or journaling or whatever it is that you do for yourself everyday.

Using your everyday habit as content allows you to have a natural reminder for when and how to share! And honestly, having a habit of sharing this one routine everyday helps me out so much mentally. Even when I’m in a big content funk and I just don’t know what to post today (or even this week), I can at least be sharing something really genuine everyday. My hot girl walk is already a part of my routine, so sharing about just becomes a part of my routine too - inspired or not.

Finally, the fourth and biggest reason I love sharing about my hot girl walks is that it has been SO good for building community. I’ve even had client’s relatives remember, “Oh are you going to visit that social media manager who does that sexy girl walk everyday?” Like, I’m not kidding when I say this little habit has really done some wonders for making my followers feel like a little community. Almost everyday I get tagged in somebody’s story sharing their own hot girl walk, and I love how this gives me a little way to remind my community to get outside and put themselves first.

Sharing my daily habit as part of my everyday routine really let relationships start building and people to genuinely engage with what I was doing, even if it didn’t directly have much to do with social media.

I really hope you take this as inspiration to share some part of your daily routine on your stories, and your posts, or even in your reels. I really found how just sharing my daily hot girl walk has really shown some fun and positive sides of sharing on social media, and I know that I can do the same thing for you. Using your daily habits as content allows you to have something that's consistent, that keeps you accountable to share, and also a really easy platform to share your thoughts and feelings about what's going on in your life and your business. Plus, who doesn't love a genuinely easy content idea?

The Elevated Entrepreneur Collective

Thu, 31 Mar 2022 22:56:41 GMT

I know I say this all the time, but I can’t believe that we are about to close Q1 in 2022. As I have looked towards the goals I want to accomplish in Q2, I can’t help but feel this quarter will be one of the best.

This Q2, I am planning on bringing on another assistant. I am so excited to pass off some tasks so that I can focus more closely on my clients.

Investing in my business has been the biggest game changer every. single. time.

As you are looking to grow your business, have a stable community, and have accountability for yourself and your business, then investing in The Elevated Entrepreneur Collective in Q2 will be the move for you. We have an incredible community of women who support each other and their businesses.

$199 a month, no contract, 1 mastermind, 4 lessons, 4 hours of office hours, group chat with constant support, and now in person events.

Jordan Crump

Instagram Updates

Thu, 15 Jul 2021 22:56:41 GMT

Instagram came out this week and stated that they are making changes moving forward. They have said they are no longer a square photo app.

They are now focusing on…

1-Shopping

2-Messaging

3-Video

4-Creators

Let's talk about what this means!

Shopping

Remember a couple of months ago when the shopping tab was moved to where we used to check our notifications and for a week or two we kept accidently clicking it? This should have been our first hint.

Messaging

This means being in the DM’s of the people you follow. I suggest responding to 10 Instagram stories a day. Leave comments as well!

Video

Short form video is the new trend and I think it’s here to stay. Tik Tok and Youtube are growing and Instagram wants to keep up. This means posting reels, IGTV’s, and lives. Converting your live into an IGTV counts too!

Creators

Instagram wants to reward their users so they are pushing creator accounts. This means that if creators keep up with the trends listed above, creators will be able to reach new accounts organically.

Video Content that Sells

Fri, 12 Mar 2021 04:45:25 GMT

How to Make Video Content that Sells

The pandemic has left us all with a lot more time to ourselves. People are consuming content more now than ever. Especially video content with the rise of Tik Tok. I want to go back a few years though. Remember when Vine was out at videos were only allowed to be six second long? Our attention spans have never recovered.

When we make video content we need to grab peoples attention ASAP.

1-Caption all videos. This makes content more accessible to everyone. 80% of people who are scrolling are not scrolling with their sound on. So we need to give them a reason to turn the volume up. Giving a brief description of what you’re talking about is a great way to do that.

2-Fonts are important too. Use the same font/color constantly in your videos.

3- Act like you are talking to your best friends or partner. You need to feel and act comfortable so that people will feel comfortable talking to you.

The Strategy Call!

Mon, 15 Feb 2021 04:45:24 GMT

My newest offer is a strategy call! In this 1 hour zoom meeting, we will go over your page and I will tell you what I think it working and what isn’t. We will develop a plan that attracts your ideal client. We will review your bio, content, current offers, future ideas, and ideas that I come a with as we are talking. I am so excited for this offer and know this will be beneficial to your and your business!

Email Marketing is Your New Best Friend

Tue, 01 Dec 2020 04:43:58 GMT

2.5 billion people use their email.

Yes, billion with a B.

When you have an email list, you have one more way of contacting your potential customers. Email marketing can even be personalized making someone much more likely to open your email. It is an easy tool to help build your brand and help your customers get to know you better.

One of the top 3 things I make sure a company works on when I start working with them is building an email list. That is how important it is! It is so easy because I can tell you exactly how to do it, and even better, how to do it well.

I will give you a road map when it comes to talking to your customers to perfecting your email titles:)

3 Easy Ways to Grow Your Email List

Women Are Not Opting Out. They Are Opting Up.

The rise of portfolio careers for ambitious women

Women are driven, capable, and ambitious

I Broke Down Every Instagram Update So You Don't Have To

Hashtags Just Got Cut From 30 to 3

Reels Now Go Up to 20 Minutes

Your Whole Profile Is Now Being Evaluated (Not Just Your Posts)

Saves and Shares Matter More Than Likes Now

You Can Now Reorder Carousel Slides

Creator Tools Are Now Open to All Public Accounts

The Bottom Line

How We Built a Standout Westchester Real Estate Brand Online

Here’s what we did—and how you can apply it to your own brand:

Built a Strong, Cohesive Identity

Showed Up Where Her Audience Lives

Added a YouTube Channel

Leaned into Personal Content

Stayed Consistent & Played the Long Game

The Results

Final Thoughts

Why Trust, Not Tactics, Drives Sales in 2025

Hard Selling Is Dead. Here's What Works Now.

The New Path to Conversion: Relationship First, Sale Second

Why Las Vegas Businesses Need This Approach More Than Ever

The ROI of Working with a Lead Generation Social Media Manager

What a Trust-Based Approach Looks Like in Practice

Is Your Social Media Ready for the Relationship Era?

Ready to Transform Your Approach?

The Evolution of Soft Selling in 2025: 9 Key Trends Reshaping Sales

Authenticity

Education-Before-Transaction: The New Standard

The Power of Community-Based Selling ﻿

Solution Storytelling: Beyond Case Studies

Digital Body Language

Radical Transparency as a Competitive Edge

Measuring the "Help First" Mentality

Sophisticated Multi-Channel Relationship Nurturing

Empathy-Driven Qualification

Looking Ahead

The Signs You're Working with a Social Media Strategist

You might not tell anyone you're wor king with a social media strategist... but there will be signs. While your competition is still trying to figure out their next post, you're already three steps ahead. Here's what happens when you invest in strategy: ﻿

Sign #1: One Day Turns into Months of Content

Sign #2: Your Content Works Double-Time

Sign #3: Content Multiplication Magic

Sign #4: Engagement That Actually Matters

Sign #5: The End of "What Should I Post?"

The Real Difference

Canvas Rebel Feature of Jordan Crump

Read the original article from Cavnas Rebel here.

Transforming Instagram Stories into Leads

The Art of Soft Selling on Instagram Stories

Embrace Repetition: Building Your Online Reputation

Leveraging Social Proof through Stories

A More Focused Approach: Why Less Is More

Personalization and Testing: The Keys to Succe ss

Conclusion

Email Authentication for Small Businesses

Welcome to the digital landscape, where email isn't just a means of communication but a cornerstone of your brand's online presence. As we navigate the complexities of the internet, one aspect stands out as crucial for any email marketer: Email Authentication.

This technical necessity is key to ensuring your messages land where they're supposed to - in your audience's inboxes. In this blog, we'll delve into why email authentication is essential, especially in light of recent changes by major email providers.

Whether you're an experienced marketer or just starting, understanding and implementing this feature is vital for the effectiveness of your email campaigns. Let’s get into the details and ensure your emails get the visibility they deserve.

It's time to create your business Email List

Okay, I hear you, “But I don’t wanna flood people’s inboxes Jordan!

So how do you get started with an email list?

And the biggest step is starting and/or growing your email list- a quality freebie.

What makes a great freebie?

Listen to the podcast version of this blog here.

﻿

You want to skyrocket your social media? I want to do it for you.

Influencer Marketing with Jaiden Robinson

What does AI mean for your business w Maddy Aucoin

For this podcast I’m joined with my fave copywriter, Maddy Aucoin to talk about AI and how it’s impacting our businesses and marketing strategies. Maddy’s big focus is human-first, ethical copywriting that genuinely connects with you and feels human.

We’re both diving into AI today- what it means for you, your business, your marketing, and your service provider needs.

How can you use AI in your business?

Will AI replace a service provider?

What are the issues with using AI in your marketing?

How does AI impact my SEO?

How to Book More Inquiries With Instagram in 2023

In 2023, I’ve had more inquiries in the last 7-8 weeks than I did in ALL of 2022! It’s been a bit of a surprise to me too, but after feeling that success I wanted to share some simple, simple ways to increase your inquiries in 2023.

These tips are all so, so simple. I feel like in marketing we overcomplicate things way too much and it just isn’t necessary. Just being intentional and doing simple tricks can get you so far!

The Power of Community-Based Selling

You might not tell anyone you're wor king with a social media strategist... but there will be signs. While your competition is still trying to figure out their next post, you're already three steps ahead. Here's what happens when you invest in strategy: