Video Content that Sells
Jordan Crump • March 12, 2021
How to Make Video Content that Sells
The pandemic has left us all with a lot more time to ourselves. People are consuming content more now than ever. Especially video content with the rise of Tik Tok. I want to go back a few years though. Remember when Vine was out at videos were only allowed to be six second long? Our attention spans have never recovered.
When we make video content we need to grab peoples attention ASAP.
1-Caption all videos. This makes content more accessible to everyone. 80% of people who are scrolling are not scrolling with their sound on. So we need to give them a reason to turn the volume up. Giving a brief description of what you’re talking about is a great way to do that.
2-Fonts are important too. Use the same font/color constantly in your videos.
3- Act like you are talking to your best friends or partner. You need to feel and act comfortable so that people will feel comfortable talking to you.
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