Email Authentication for Small Businesses

Jordan Crump • Feb 07, 2024

Welcome to the digital landscape, where email isn't just a means of communication but a cornerstone of your brand's online presence. As we navigate the complexities of the internet, one aspect stands out as crucial for any email marketer: Email Authentication.

This technical necessity is key to ensuring your messages land where they're supposed to - in your audience's inboxes. In this blog, we'll delve into why email authentication is essential, especially in light of recent changes by major email providers.

Whether you're an experienced marketer or just starting, understanding and implementing this feature is vital for the effectiveness of your email campaigns. Let’s get into the details and ensure your emails get the visibility they deserve.

Why Email Authentication Matters

"Major email services like Gmail and Yahoo have upped their game. Starting February 2024, they're tightening their rules. If you're sending over 5,000 emails within 24 hours to these addresses, you'll need a custom authentication and a published Domain-based Message Authentication, Reporting & Conformance (DMARC). Why? It's simple - to avoid your emails being bounced." - Mailchimp

Breaking It Down

In layman's terms, this means setting up a system that tells your recipient's internet service provider, "Hey, I'm the real deal." It's like a VIP pass for your emails, helping them land right in the inbox, not lost in the void of the internet.

My Personal Experience

I host my newsletters on Mailchimp, and guess what? They prompted me to authenticate my domain as soon as I logged in. It was a breeze – just a quick 5-minute form and a short wait of an hour for GoDaddy to give me the green light.

The Big Win for You

What does this mean for you? Higher deliverability. When your emails are authenticated, they're more likely to reach your audience. And that's what we all want, right?

A Little Extra

Before I sign off, don't forget to check out this week’s episode of The Space Social Podcast. I’m chatting with my dear friend, Lily Fischer, and it’s an episode you won’t want to miss.

Stay Connected!

Listen to the most recent episode of The Space Social Podcast Here.

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