We’re excited to introduce you to the always interesting and insightful Jordan Crump. We hope you’ll enjoy our conversation with Jordan below.

Every scroll, like, and view can signify interest, Instagram stories emerge as a potent tool for identifying and nurturing warm leads. Those who consistently engage with your stories aren't just passive observers; they're potential clients intrigued by what you have to offer. Embracing specific strategies for your Instagram stories can significantly alter your engagement rates and conversion paths.

Welcome to the digital landscape, where email isn't just a means of communication but a cornerstone of your brand's online presence. As we navigate the complexities of the internet, one aspect stands out as crucial for any email marketer: Email Authentication. This technical necessity is key to ensuring your messages land where they're supposed to - in your audience's inboxes. In this blog, we'll delve into why email authentication is essential, especially in light of recent changes by major email providers. Whether you're an experienced marketer or just starting, understanding and implementing this feature is vital for the effectiveness of your email campaigns. Let’s get into the details and ensure your emails get the visibility they deserve.

I had a high risk pregnancy. I couldn't keep any food or water down, I had insomnia, and I had gestational hypertension and diabetes. All of these things made those 9 months really hell for me, and while I am so grateful for my son, it was such a hard experience for my body and for my mind. And, with all of these conditions, stress was just not helpful.

It’s time you become a HUGE fan of an email list- and let me tell you why! First, email is such an intimate place to really connect with your audience. It’s one of the best places to nurture warm leads and make lasting relationships with clients who really want to work with you. Plus, it’s a powerhouse place to write content you can use over and over again- in captions, blog posts, reels ideas, and make your content all super streamlined + super connected. It’s also an amazing way to connect directly with your audience. No algorithms or hopes that they see it- just you and their inbox. A quality email list is SO powerful as you’re running your business. They give you an inner circle when you’re launching something new or running a sale or even for market research.

Today we are talking about all things influencer marketing! I am joined by one of my business besties Jaiden Robinson, who is also a social media manager but specializes more with influencer marketing. I wanted to dive into this topic more with Jaiden as I know influencer marketing is a real hot topic right now and a lot of businesses are curious what's the best way in, what's the best way to go about it, and how influencer marketing can work for them. So, I asked Jaiden some questions that I hope help you figure out if influencer marketing is the best move for you!

For this podcast I’m joined with my fave copywriter, Maddy Aucoin to talk about AI and how it’s impacting our businesses and marketing strategies. Maddy’s big focus is human-first, ethical copywriting that genuinely connects with you and feels human. We’re both diving into AI today- what it means for you, your business, your marketing, and your service provider needs.

In marketing we overcomplicate things way too much and it just isn’t necessary. Just being intentional and doing simple tricks can get you so far! Here’s 5 things I did to get more inquiries in 2023.

We all know we need all the words everywhere- from our reels to our posts to our emails to our website, but what I think we all actually need is good storytelling. And that’s where my friend Maddy Aucoin comes in! She’s a copywriter for creative entrepreneurs in her copywriting business, Words by Maddy, where she helps badass business owners feel confident about sharing their brand story online. When she's not furiously typing out her newest ideas, you can find Maddy drinking dirty chai lattes or carrying an armful of stuffed animals for her two-year-old. Now let’s dive into our talk on the importance of copywriting and social media marketing. We also discuss if AI will take over copywriting jobs.