How to Attract People to your Content

Jordan Crump • June 27, 2022

Attract people to your content using your routine

There was a season where I was in a total posting funk. I know, even as a social media manager. But I really thought that what I was doing for my clients was enough, so I didn't really need to post anything for me, right? But, that just doesn't make any sense for a social media manager. So, I talked to a coach about it. I really had to figure out some ways to bring more posting and sharing into my schedule-  that didn't feel just like a one-way ticket to burn out and exhaustion. There's so many social media managers and content creators that are just trying to create a facade. I know people who do all these lifestyle photo shoots and share things that aren't necessarily their everyday life, and I've just seen how that causes so much burnout and exhaustion with their content. If that's you, then that's just not how I want you to feel about your social media!


So, I wanted to share 4 reasons that the super simple routine of sharing my hot girl walk really changed my relationship with social media and helped me get out of my own posting funk. I hope it can do the same for you!


So the first reason that I really love sharing about the hot girl walk is that it gives me a way to show the behind the scenes of my life. “Show your behind the scenes!” is such a common idea people get, but how do we do that? Especially if you're like me and you're worried about sharing your children's privacy, your home's privacy, or anything that you just feel like you don't really want people to know. However, using something like a hot girl walk, or just posting short videos of your office, how you make your coffee in the morning, or how you get ready can help people feel connected to you and also give you a really easy way to share the behind-the-scenes of your life with something that you already do. 


When I started sharing about the hot girl walk, I had already been walking for about a year already, so doing the walk itself was already a pretty set habit. This made it even easier to just make contents about it, cause I just had to remember to pull out my phone! Just take a few seconds during my walk and take a short video. Then, I could just add it to my story with a little caption like: “Back at my Hot Girl Walk” and it was just that easy!


Doing little things like this where you bring your audience into your daily routine really helps people feel connected to you, build relationships between your audience and you, and is such an easy way to consistently show up for each other. 


I really encourage you to look at your routine. Look at the things you do everyday, things that you put just a little bit of thought into but isn't too complicated - and just start sharing about that. It could be a post that you make once a week, or a story that you share every day, or just little video clips that then can turn into a reel once or twice a week.


The second reason I really love sharing about the hot girl walk is that it's such an easy content idea. Using your daily habits as content doesn’t have to be exactly the same everyday! You can use it as a way to share your thoughts, how you’re feeling, how your business is going right now- whatever’s on your mind. And this also just absolutely helps your relationship with your audience flourish in a really organic and genuine way.


It’s also much, MUCH more sustainable to use a daily habit as content than going out of your way for weekly or bi-weekly lifestyle photoshoots or something. Your audience wants your genuine self and it’s so, so much less exhausting to share something small everyday that feels authentic to you instead of trying to keep up a big show. 


My third reason I love posting about my hot girl walks is that it keeps me consistent. Whatever you’re posting about should already be a solid habit for you- so it’ll be a natural reminder to share something daily. It's something that you're naturally going to come back to and be consistent with. Especially if you're going to be sharing about something that's already a really set habit like getting your daily coffee, or your daily reading or journaling or whatever it is that you do for yourself everyday. 


Using your everyday habit as content allows you to have a natural reminder for when and how to share! And honestly, having a habit of sharing this one routine everyday helps me out so much mentally. Even when I’m in a big content funk and I just don’t know what to post today (or even this week), I can at least be sharing something really genuine everyday. My hot girl walk is already a part of my routine, so sharing about just becomes a part of my routine too - inspired or not. 


Finally, the fourth and biggest reason I love sharing about my hot girl walks is that it has been SO good for building community. I’ve even had client’s relatives remember, “Oh are you going to visit that social media manager who does that sexy girl walk everyday?” Like, I’m not kidding when I say this little habit has really done some wonders for making my followers feel like a little community. Almost everyday I get tagged in somebody’s story sharing their own hot girl walk, and I love how this gives me a little way to remind my community to get outside and put themselves first. 


Sharing my daily habit as part of my everyday routine really let relationships start building and people to genuinely engage with what I was doing, even if it didn’t directly have much to do with social media.


I really hope you take this as inspiration to share some part of your daily routine on your stories, and your posts, or even in your reels. I really found how just sharing my daily hot girl walk has really shown some fun and positive sides of sharing on social media, and I know that I can do the same thing for you. Using your daily habits as content allows you to have something that's consistent, that keeps you accountable to share, and also a really easy platform to share your thoughts and feelings about what's going on in your life and your business. Plus, who doesn't love a genuinely easy content idea? 


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