Why you Need to Invest in your Website
Jordan Crump • July 6, 2022
Welcome!
Welcome to the new website.
At the beginning of April, I decided I needed to invest in a new website. My old website was frankly...embarrassing. I had bought a $300 website template in September of 2020 and put it together myself. There were so many things that didn't align.
Here is a checklist for you to see if your website is updated and if it's time to get a new one!
It's affordable for you
This one is important and often overlooked. The $300 website was working for me because it's what financially worked at the time. I had started setting aside additional income for my website expenses. If you know a new website is in your future, start setting aside additional cash.
Hire Right
When you are picking who to hire for your website design, take your time deciding. Follow potential hires on social media, inquire with a few people, and really make sure this is the fit for you. I personally hired Maddi Goade!
Keep it Simple
Keep your website simple! Keeping your website simple helps your potential clients access you internet home easily.
Hard Selling Is Dead. Here's What Works Now.
In today's rapidly evolving sales landscape, the art of soft selling has undergone a dramatic transformation. Gone are the days of pushy tactics and aggressive pitches. Instead, we're witnessing a renaissance in relationship-based selling that leverages technology while maintaining genuine human connection. Here are the nine key trends that are reshaping soft selling in 2025.
You might not tell anyone you're working with a social media strategist... but there will be signs. While your competition is still trying to figure out their next post, you're already three steps ahead. Here's what happens when you invest in strategy:
We’re excited to introduce you to the always interesting and insightful Jordan Crump. We hope you’ll enjoy our conversation with Jordan below.
Every scroll, like, and view can signify interest, Instagram stories emerge as a potent tool for identifying and nurturing warm leads. Those who consistently engage with your stories aren't just passive observers; they're potential clients intrigued by what you have to offer. Embracing specific strategies for your Instagram stories can significantly alter your engagement rates and conversion paths.
Welcome to the digital landscape, where email isn't just a means of communication but a cornerstone of your brand's online presence. As we navigate the complexities of the internet, one aspect stands out as crucial for any email marketer: Email Authentication.
This technical necessity is key to ensuring your messages land where they're supposed to - in your audience's inboxes. In this blog, we'll delve into why email authentication is essential, especially in light of recent changes by major email providers.
Whether you're an experienced marketer or just starting, understanding and implementing this feature is vital for the effectiveness of your email campaigns. Let’s get into the details and ensure your emails get the visibility they deserve.
I had a high risk pregnancy. I couldn't keep any food or water down, I had insomnia, and I had gestational hypertension and diabetes. All of these things made those 9 months really hell for me, and while I am so grateful for my son, it was such a hard experience for my body and for my mind. And, with all of these conditions, stress was just not helpful.
It’s time you become a HUGE fan of an email list- and let me tell you why! First, email is such an intimate place to really connect with your audience. It’s one of the best places to nurture warm leads and make lasting relationships with clients who really want to work with you. Plus, it’s a powerhouse place to write content you can use over and over again- in captions, blog posts, reels ideas, and make your content all super streamlined + super connected. It’s also an amazing way to connect directly with your audience. No algorithms or hopes that they see it- just you and their inbox. A quality email list is SO powerful as you’re running your business. They give you an inner circle when you’re launching something new or running a sale or even for market research.
Today we are talking about all things influencer marketing! I am joined by one of my business besties Jaiden Robinson, who is also a social media manager but specializes more with influencer marketing. I wanted to dive into this topic more with Jaiden as I know influencer marketing is a real hot topic right now and a lot of businesses are curious what's the best way in, what's the best way to go about it, and how influencer marketing can work for them. So, I asked Jaiden some questions that I hope help you figure out if influencer marketing is the best move for you!
For this podcast I’m joined with my fave copywriter, Maddy Aucoin to talk about AI and how it’s impacting our businesses and marketing strategies. Maddy’s big focus is human-first, ethical copywriting that genuinely connects with you and feels human. We’re both diving into AI today- what it means for you, your business, your marketing, and your service provider needs.
